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Law & Order Dun-Dun Sound
Officially known as “The Clang” and sometimes also referred to by fans as “Chung-Chung,” the "Dun-Dun" sound on Law & Order was created by Mike Post, a prolific TV theme composer and sound designer, also known for his work on other successful TV shows, such as The A-Team, Hill Street Blues, and NYPD Blue.
John Deere Green and Yellow Configuration
The iconic green and yellow colors of John Deere were allegedly chosen for their symbolic connection to agriculture. As the story goes, green was chosen to symbolize the growing crops and fields, reflecting the agricultural focus of the company, and yellow was selected to represent the harvest-ready crops and the fertile soil, symbolizing the productivity and prosperity that John Deere equipment brings to farmers.
John Deere
Deere & Company was founded in 1837 by the man himself, the blacksmith John Deere. Deere made his initial claim to fame by developing the first commercially successful, self-scouring steel plow.
A Quick Word on Genericide
Trademark “genericide” is a process where a once-distinctive trademark becomes so commonly used to refer to a general category of products or services that it loses its status as a protected trademark and becomes usable by anyone in the public.
Lamborghini Scissor Doors Motion
Unlike conventional vehicle doors, the Lamborghini® scissor doors open upwards, and close downwards, in a vertical motion. The scissor doors hinge at the front of the door, near the base of the A-pillar, and rotate vertically upwards and downwards using a complex system of hinges and gas struts to ensure smooth and controlled operation.
Tiffany HardWear Jewelry Configuration
Launched in 2017, Tiffany HardWear jewelry quickly become one of Tiffany’s signature jewelry lines. The unique shape and 3D configuration is instantly recognizable – once you see it, you know it is TIFFANY & CO.
Tiffany Blue
In 1845 the TIFFANY BLUE® color, also known as “robin's-egg blue” or “forget-me-not blue,” was chosen by Charles Lewis Tiffany for the cover of the first Blue Book, Tiffany's annual collection of handcrafted jewels.
Tiffany & Co.
In 1837, Charles Tiffany and John Young founded Tiffany & Young in New York City, initially as a stationery and fancy goods emporium. A few decades later, in 1853, Charles Tiffany took control of the company, renaming it Tiffany & Co. and focusing on jewelry.
Sawzall
The Sawzall® reciprocating saw was first introduced in 1951 and revolutionized the power tool industry as the first portable electric hacksaw. Known for its powerful and versatile reciprocating blade, the Sawzall reciprocating saw quickly became an essential and versatile tool in construction, demolition, plumbing, and electrical work.
Fiskars Orange
In 1967, Fiskars created the first plastic-handled scissors. But why did they make the plastic handles orange? Well, according to Fiskars it was merely random.
Fiskars
Originating in the small village of Fiskars, Finland, Fiskars ironworks was founded in 1649. Almost 200 years later, in 1832, Fiskars started Finland’s first cutlery mill and began producing forks and scissors, in addition to knives. In 1883, Fiskars officially became a limited company and eighty years later released its most famous product: FISKARS brand scissors having orange plastic handles.
Lightsaber Sound
The iconic hum and clash of the Lightsaber® has transcended generations, captivating people of all ages. Whether it's youngsters reenacting epic battles in their backyard with sticks or fans of all ages at conventions with props, the distinctive Lightsaber Sound is a universal symbol of the Star Wars saga, sparking imagination and excitement worldwide.
Zamboni Configuration
Zamboni® ice resurfacing machines have permeated popular culture, becoming iconic symbols in ice sports and entertainment. In fact, the configuration of a Zamboni® ice resurfacing machine is now a trademark. The look of the modern and iconic Zamboni® ice resurfacing machine dates back to the late 1970s.
Non-Traditional Trademarks
A "non-traditional" trademark refers to a unique and unconventional form of trademark that goes beyond the typical words, slogans, and logos commonly associated with branding. Non-traditional trademarks include elements like colors, sounds, three-dimensional shapes, and even scents.
BAND-AID
The Band-Aid adhesive bandage was invented in 1920 by Earle Dickson, a Johnson & Johnson employee. Earle was looking for a solution for his wife who frequently cut and burned herself while cooking. Combining adhesive tape and gauze, two other products from Johnson & Johnson, Earle created an adhesive bandage with an absorbent center that his wife could readily apply herself.
Traditional Trademarks
A "traditional" trademark refers to the conventional and well-recognized form of a trademark, which includes words, numerals, slogans, symbols, logos, and other distinctive elements used to identify and distinguish goods or services in commerce.
Rollerblade
Did you know that inline skates were actually invented prior to the “conventional” two-by-two roller skates seen at skating rinks across the country?
What’s A Trademark?
The average person encounters 100s if not 1000s of trademarks every day (potentially exaggerated). Quick, how many trademarks do you see in the above image? For something we encounter on a daily basis, what even is a trademark?
I Think I Understand IP, But Can You Give Me An Example?
While each type of intellectual property is different, in the real-world intellectual property works together to provide protection.