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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Law & Order Dun-Dun Sound

Officially known as “The Clang” and sometimes also referred to by fans as “Chung-Chung,” the "Dun-Dun" sound on Law & Order was created by Mike Post, a prolific TV theme composer and sound designer, also known for his work on other successful TV shows, such as The A-Team, Hill Street Blues, and NYPD Blue.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

John Deere Green and Yellow Configuration

The iconic green and yellow colors of John Deere were allegedly chosen for their symbolic connection to agriculture. As the story goes, green was chosen to symbolize the growing crops and fields, reflecting the agricultural focus of the company, and yellow was selected to represent the harvest-ready crops and the fertile soil, symbolizing the productivity and prosperity that John Deere equipment brings to farmers.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

John Deere

Deere & Company was founded in 1837 by the man himself, the blacksmith John Deere. Deere made his initial claim to fame by developing the first commercially successful, self-scouring steel plow.

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Intro to TMs Justin Powley Intro to TMs Justin Powley

A Quick Word on Genericide

Trademark “genericide” is a process where a once-distinctive trademark becomes so commonly used to refer to a general category of products or services that it loses its status as a protected trademark and becomes usable by anyone in the public.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Lamborghini Scissor Doors Motion

Unlike conventional vehicle doors, the Lamborghini® scissor doors open upwards, and close downwards, in a vertical motion. The scissor doors hinge at the front of the door, near the base of the A-pillar, and rotate vertically upwards and downwards using a complex system of hinges and gas struts to ensure smooth and controlled operation.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Tiffany Blue

In 1845 the TIFFANY BLUE® color, also known as “robin's-egg blue” or “forget-me-not blue,” was chosen by Charles Lewis Tiffany for the cover of the first Blue Book, Tiffany's annual collection of handcrafted jewels.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Tiffany & Co.

In 1837, Charles Tiffany and John Young founded Tiffany & Young in New York City, initially as a stationery and fancy goods emporium. A few decades later, in 1853, Charles Tiffany took control of the company, renaming it Tiffany & Co. and focusing on jewelry.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Sawzall

The Sawzall® reciprocating saw was first introduced in 1951 and revolutionized the power tool industry as the first portable electric hacksaw. Known for its powerful and versatile reciprocating blade, the Sawzall reciprocating saw quickly became an essential and versatile tool in construction, demolition, plumbing, and electrical work.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Fiskars

Originating in the small village of Fiskars, Finland, Fiskars ironworks was founded in 1649. Almost 200 years later, in 1832, Fiskars started Finland’s first cutlery mill and began producing forks and scissors, in addition to knives. In 1883, Fiskars officially became a limited company and eighty years later released its most famous product: FISKARS brand scissors having orange plastic handles.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Lightsaber Sound

The iconic hum and clash of the Lightsaber® has transcended generations, captivating people of all ages. Whether it's youngsters reenacting epic battles in their backyard with sticks or fans of all ages at conventions with props, the distinctive Lightsaber Sound is a universal symbol of the Star Wars saga, sparking imagination and excitement worldwide.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Zamboni Configuration

Zamboni® ice resurfacing machines have permeated popular culture, becoming iconic symbols in ice sports and entertainment. In fact, the configuration of a Zamboni® ice resurfacing machine is now a trademark. The look of the modern and iconic Zamboni® ice resurfacing machine dates back to the late 1970s.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

BAND-AID

The Band-Aid adhesive bandage was invented in 1920 by Earle Dickson, a Johnson & Johnson employee. Earle was looking for a solution for his wife who frequently cut and burned herself while cooking. Combining adhesive tape and gauze, two other products from Johnson & Johnson, Earle created an adhesive bandage with an absorbent center that his wife could readily apply herself.

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Intro to TMs Justin Powley Intro to TMs Justin Powley

What’s A Trademark?

The average person encounters 100s if not 1000s of trademarks every day (potentially exaggerated). Quick, how many trademarks do you see in the above image? For something we encounter on a daily basis, what even is a trademark?

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