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Traditional TMs Justin Powley Traditional TMs Justin Powley

TASER

The TASER® brand conducted electrical weapon (CEW) was created in the 1960s nuclear physicist and NASA scientist Jack Cover sought to create a new less-lethal weapon using electricity.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Tony Awards

The first Tony Awards ceremony was held on April 6, 1947, in the Grand Ballroom of the Waldorf Astoria hotel in New York City. The awards were created by the American Theatre Wing to honor excellence in Broadway theatre.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Lifebuoy

In 1894, the Lever Brothers launched LIFEBUOY® in the United Kingdom as the “Royal Disinfectant Soap,” an affordable carbolic soap built around hygiene and germ protection.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

YMCA

The YMCA began in London on June 6, 1844, when George Williams and a group of young men gathered above a draper’s shop in St. Paul’s Churchyard to create a refuge from the harsher side of city life during the Industrial Revolution.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Masters

The MASTERS® Tournament was first played in 1934 at Augusta National Golf Club, a course co-founded by amateur legend Bobby Jones and investment banker Clifford Roberts.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Final Four 2026

MARCH MADNESS® is winding down and the 2026 FINAL FOUR® is set. Congrats to the Illinois Fighting Illini, Arizona Wildcats, Michigan Wolverines, and UConn Huskies for making it to the final weekend!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Academy Awards

The first Academy Awards ceremony was held in 1929, at the Blossom Room of the Hollywood Roosevelt Hotel in Los Angeles, honoring films released between August 1, 1927, and July 31, 1928.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Tang

TANG® powdered beverage was developed in 1957 at General Foods during a period when companies were experimenting heavily with convenient, shelf-stable foods. Originally called Tang Flavor Crystals,” the powdered, vitamin-fortified drink mix was designed to mimic orange juice with nothing more than a spoonful of powder and a glass of water.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

LEGO

LEGO® is a brand that can evoke strong emotions, from the joys of finishing a new set to the pain of accidentally stepping on a brick. But like most brands, the LEGO brand originated from humble beginnings.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Seattle Seahawks

Congratulations to the Seahawks for advancing to the 2026 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the New England Patriots and the Seattle Seahawks. Good luck, Hawks!

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