In 1940 as World War II raged on, the US Army solicited bids from automakers for a new "light reconnaissance vehicle." Only three automakers responded and Willys-Overland was awarded the contract for a prototype nicknamed the "Quad." How did the “Quad” become the Jeep brand known today?

One of the most recognizable features on a JEEP® brand vehicle is the iconic seven-slot grille, usually paired with rounded headlamps. Similar to the origin of the “JEEP” name, there is some mystery surrounding how the seven-slot grille came to be.

PLAY-DOH® putty was first developed by Kutol Products in the early 1900’s as a wallpaper cleaner, primarily for cleaning and removing soot from the surface of wallpaper.

The smell that instantly brings you back to childhood (or parenthood). Anyone who has played with, or cleaned up, PLAY-DOH® putty can still remember the smell of the putty in your hands, both before and long-after touching it.

Trademark law can be complicated, but the basics don’t have to be. Here are 5 more key facts about trademarks.

Trademark law can be complicated, but the basics don’t have to be. Here are 5 key facts about trademarks.

Intellectual property, including trademarks, help drive innovation, create jobs, and spur on the worldwide economy. Trademarks are important for everyone, from the everyday small business owners to the largest corporations.

What is intellectual property? Simply put, intellectual property protects innovation. The “intellectual” in intellectual property means just that: intellectual property protects intangible products and ideas of the human mind.

That’s a Trademark is an educational dive into the known, unknown, and curious world of trademarks.