TRADITIONAL TRADEMARKS

The YMCA began in London on June 6, 1844, when George Williams and a group of young men gathered above a draper’s shop in St. Paul’s Churchyard to create a refuge from the harsher side of city life during the Industrial Revolution.

The MASTERS® Tournament was first played in 1934 at Augusta National Golf Club, a course co-founded by amateur legend Bobby Jones and investment banker Clifford Roberts.

The University of Connecticut Huskies are back in the Men’s College Basketball Final Four for the third time in the last four years. Let’s take a look at the school’s trademark portfolio!

The University of Michigan Wolverines are back in the Men’s College Basketball Final Four for the first time since 2018. Let’s take a look at the school’s trademark portfolio!

The University of Arizona Wildcats are back in the Men’s College Basketball Final Four for the first time since 2001. Let’s take a look at the school’s trademark portfolio!

The Illinois Fighting Illini are back in the Men’s College Basketball Final Four for the first time since 2005. Let’s take a look at the school’s trademark portfolio!

MARCH MADNESS® is winding down and the 2026 FINAL FOUR® is set. Congrats to the Illinois Fighting Illini, Arizona Wildcats, Michigan Wolverines, and UConn Huskies for making it to the final weekend!

The first Academy Awards ceremony was held in 1929, at the Blossom Room of the Hollywood Roosevelt Hotel in Los Angeles, honoring films released between August 1, 1927, and July 31, 1928.

TANG® powdered beverage was developed in 1957 at General Foods during a period when companies were experimenting heavily with convenient, shelf-stable foods. Originally called “Tang Flavor Crystals,” the powdered, vitamin-fortified drink mix was designed to mimic orange juice with nothing more than a spoonful of powder and a glass of water.

LEGO® is a brand that can evoke strong emotions, from the joys of finishing a new set to the pain of accidentally stepping on a brick. But like most brands, the LEGO brand originated from humble beginnings.

Congratulations to the Seahawks for advancing to the 2026 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the New England Patriots and the Seattle Seahawks. Good luck, Hawks!

Congratulations to the Patriots for advancing to the 2026 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the New England Patriots and the Seattle Seahawks. Good luck, Pats!

Congratulations to the New England Patriots and the Seattle Seahawks for advancing to the 2026 SUPER BOWL®! This week we will be highlighting some trademark registrations celebrating the NFL championship game, including those owned by the Patriots and the Seahawks.

The 2026 Winter Olympics kick off this week! Officially the XXV Winter Olympic Games (or Milano Cortina 2026). Let’s take a look at some trademarks and Team USA history!

The GRAMMY AWARDS® (or GRAMMY®, GRAMMYS®, or MUSIC'S BIGGEST NIGHT®, if you prefer) is an annual awards show recognizing outstanding achievements in music.

The Grown in Idaho Logo design mark isn’t just a feel-good farm badge; it is one of the oldest still-active certification marks in the US and a result of one of the strictest agricultural certification systems in the United States.

Indiana University is one of the oldest public universities west of the Allegheny Mountains. IU was first founded as a state seminary in 1820 before becoming Indiana College in 1828 and getting renamed to Indiana University in 1838. While IU has a long and storied basketball history, its football team has not seen as much success before recent years.

Founded in 1925, the University of Miami is relatively young by college standards, but the Hurricanes quickly rose from a regional upstart to national powerhouse in football.

Congratulations to the University of Miami and Indiana University for advancing through the College Football Playoffs to the 2026 College Football National Championship Game! This week we will be highlighting some college football championship related trademark registrations, including those owned by the Miami Hurricanes and the Indiana Hoosiers. Good luck to both teams!

The Golden Globes (or GOLDEN GLOBE® or HOLLYWOOD'S PARTY OF THE YEAR®, if you prefer) is an annual awards show recognizing outstanding achievements in motion pictures and television.

The Omega Logo is a significant piece of trademark history – it is one of the oldest still-active design mark registrations in the United States! And like many of the best long-lasting trademarks, it wasn’t born in a boardroom but grew out of a reputation for quality that came first.

VASELINE® petroleum jelly was first discovered as “rod wax,” a sticky substance scraped off oil pump rods. It turns out that putting “rod wax” on your skin was useful long before the internet made jokes about it.

The Maker’s Mark brand was founded in the 1950s. Bill Samuels, Sr. shaped everything people would taste in the whisky, and his wife Margie Samuels shaped everything people would see in the brand.

Congratulations to Vancouver Whitecaps FC for advancing to the 2025 MLS Cup! Let’s take a look at the team’s trademark registrations!

Congratulations to Inter Miami CF for advancing to the 2025 MLS Cup! Let’s take a look at the team’s trademark registrations!

Congratulations to Inter Miami CF and Vancouver Whitecaps FC for advancing to the 2025 MLS CUP®. Let’s take a look at some Major League Soccer trademark registrations!

Exercise ball, Swiss ball, stability ball, fitness ball, physio ball, physical therapy ball, yoga ball, Pilates ball, gym ball, workout ball, core ball, or countless other variations. No matter what generic name you call it, you have undoubtedly encountered them at gyms around the world, including the Balance Ball brand exercise brand. Let’s take a look!

The PORSCHE® brand’s story begins in 1931, when engineer Ferdinand Porsche founded Dr. Ing. h. c. F. Porsche GmbH in Stuttgart, Germany, originally offering design and consulting services for the automotive industry.

The Roquefort Logo is a significant piece of trademark history – it is one of the oldest still-active certification mark registrations in the United States!

Congratulations to the ALCS® champion Toronto Blue Jays for advancing to the 2025 World Series®! Let’s take a look at their trademark portfolio!