TRADITIONAL TRADEMARKS
This category contains posts about basic trademarks, like words, slogans, logos, etc. These are ones you may or may not have heard of!
Congratulations to the Tampa Bay Rays for advancing to the 2026 World Series!
Congratulations to the Milwaukee Brewers for advancing to the 2026 World Series!
Congratulations to the Milwaukee Brewers and the Tampa Bay Rays for advancing to the 2026 World Series!
The Atlanta Dream were awarded to Atlanta businessman Ron Terwilliger as a WNBA expansion franchise in October 2007, becoming the league’s 14th team when they began play in 2008.
The Golden State Valkyries were awarded to the ownership group of the NBA’s Golden State Warriors in October 2023, becoming the WNBA’s first expansion franchise since the Atlanta Dream joined the league in 2008.
Congratulations to the Golden State Valkyries and the Atlanta Dream for advancing to the 2026 WNBA® Finals!
In 1956, General Foods chemist William A. Mitchell was experimenting with ways to make an instant carbonated soft drink by trapping pressurized carbon dioxide inside hot candy before cooling. The result did not work particularly well as an instant soda, but did give birth to the POP ROCKS® brand.
The first Emmy Awards was held on January 25, 1949, at the Hollywood Athletic Club. The award show focused only on Los Angeles-area television programming, with only six awards presented.
Bass Brewery was founded in 1777 by William Bass in Burton upon Trent, England. As the Bass brewery expanded, it began using a simple triangle to identify its pale ale. The rest is trademark history!
The Bavarian Brewers’ Association, known in Germany as the Bayerischer Brauerbund e.V., was founded in Munich in 1880. The Genuine Bavarian Beer Logo is a certification mark, certifying that the beer satisfies standards connected to its geographic origin and production.
Every year on Independence Day, Americans across the country consume a disgusting number of hot dogs. “HOT DOG” is also a great example to explain some intricacies of trademark law.
The TASER® brand conducted electrical weapon (CEW) was created in the 1960s nuclear physicist and NASA scientist Jack Cover sought to create a new less-lethal weapon using electricity.
The first Tony Awards ceremony was held on April 6, 1947, in the Grand Ballroom of the Waldorf Astoria hotel in New York City. The awards were created by the American Theatre Wing to honor excellence in Broadway theatre.
Congratulations to the San Antonio Spurs for advancing to the 2026 NBA® Finals. Let’s take a look at some trademark registrations!
Congratulations to the New York Knicks for advancing to the 2026 NBA® Finals. Let’s take a look at some Knicks’ trademark registrations!
The court is swept and we are ready for tipoff. Congratulations to the New York Knicks and the San Antonio Spurs for advancing to the 2026 NBA® Finals!
Congratulations to the Hurricanes for advancing to the 2026 STANLEY CUP® finals. Let’s take a look at some trademark registrations!
Congratulations to the Golden Knights for advancing to the 2026 STANLEY CUP® finals. Let’s take a look at some trademark registrations to celebrate!
Congratulations to the Vegas Golden Knights and Carolina Hurricanes for advancing to the 2026 STANLEY CUP® finals!
In 1894, the Lever Brothers launched LIFEBUOY® in the United Kingdom as the “Royal Disinfectant Soap,” an affordable carbolic soap built around hygiene and germ protection.
The YMCA began in London on June 6, 1844, when George Williams and a group of young men gathered above a draper’s shop in St. Paul’s Churchyard to create a refuge from the harsher side of city life during the Industrial Revolution.
The MASTERS® Tournament was first played in 1934 at Augusta National Golf Club, a course co-founded by amateur legend Bobby Jones and investment banker Clifford Roberts.
The University of Connecticut Huskies are back in the Men’s College Basketball Final Four for the third time in the last four years. Let’s take a look at the school’s trademark portfolio!
The University of Michigan Wolverines are back in the Men’s College Basketball Final Four for the first time since 2018. Let’s take a look at the school’s trademark portfolio!
The University of Arizona Wildcats are back in the Men’s College Basketball Final Four for the first time since 2001. Let’s take a look at the school’s trademark portfolio!
The Illinois Fighting Illini are back in the Men’s College Basketball Final Four for the first time since 2005. Let’s take a look at the school’s trademark portfolio!
MARCH MADNESS® is winding down and the 2026 FINAL FOUR® is set. Congrats to the Illinois Fighting Illini, Arizona Wildcats, Michigan Wolverines, and UConn Huskies for making it to the final weekend!
The first Academy Awards ceremony was held in 1929, at the Blossom Room of the Hollywood Roosevelt Hotel in Los Angeles, honoring films released between August 1, 1927, and July 31, 1928.
TANG® powdered beverage was developed in 1957 at General Foods during a period when companies were experimenting heavily with convenient, shelf-stable foods. Originally called “Tang Flavor Crystals,” the powdered, vitamin-fortified drink mix was designed to mimic orange juice with nothing more than a spoonful of powder and a glass of water.
LEGO® is a brand that can evoke strong emotions, from the joys of finishing a new set to the pain of accidentally stepping on a brick. But like most brands, the LEGO brand originated from humble beginnings.
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