The Cambrelle Pique repeating pattern mark is an important piece of trademark history – it is the oldest, still active repeating pattern mark registration in the US!

The early history of LEGO sets consisted mostly of buildings and vehicles, which allowed for lots of creation and playtime, but something was missing: inhabitants of the created worlds that would allow builder to really lose themselves in the roleplaying magic. Enter the LEGO Minifigure.

LEGO bricks are registered trademarks for a wide range of goods and services, BUT not actually in connection with toy bricks!

“Alright alright alright.” With those three words in the 1993 movie Dazed and Confused, Matthew McConaughey the movie star was born. But did you know that the iconic phrase is also a rare trademark trifecta?

Al Johnson’s is a Swedish restaurant based in Sister Bay, Wisconsin. The restaurant building has a grass sod roof. And in the summer months, that roof is home to a herd of grazing goats.

The DoALL company was founded in 1927, when Illinois inventor Leighton A. Wilkie built one of the world’s first metal-cutting band saws and launched a company that would quietly reshape the industrial cutting industry.

The VASELINE® brand has gone by a variety of generic names in the past, including healing jelly, petroleum jelly, and (originally before the brand was created) “rod wax.” Not entirely surprisingly for a brand first founded in the 1800s, it has also utilized a wide variety and types of product jars. Let’s take a look!

The MAKER’S MARK® brand is often credited with completely changing the American Whiskey market, including how whiskey was marketed. One of the big visual differentiators? The Maker’s Mark Wax Seal position mark, with its distinctive drips of red wax positioned on the neck of whisky bottles.

In the early 1990s, Porsche was running on fumes due to a poor economy and high production costs. The solution that save the company arrived in 1996 (as a 1997 model) as the Porsche Boxster, a modern, agile roadster priced below the 911 and aimed at a younger audience.

The design and configuration of a Porsche 911 is a protected non-traditional trademark, but did you know that the iconic sports car got its name from a trademark dispute?

Many different smells might come to mind when you think of a bowling alley, some good, but mostly bad. If the bowling ball smelled like mint, you may have encountered a Storm bowling ball bearing the Storm Bowling Ball scent mark – one of the few scent trademark registrations!

Upper Deck uses three hologram marks today, including the Upper Deck Oval hologram mark, the Upper Deck Logo-Shaped hologram mark, and the Upper Deck Diamond hologram mark.

Congratulations to the Los Angeles Dodgers and the Toronto Blue Jays for advancing to the 2025 World Series! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the Dodgers, and the Blue Jays. Play ball!

Consistency has been a hallmark of the Sharpie brand over the last 60+ years. Since the beginning in 1964, Sharpie permanent markers have also maintained a remarkable consistency in appearance. Today, the configuration of Sharpie brand permanent markers is a registered non-traditional trademark.

Congratulations to the Phoenix Mercury and the Las Vegas Aces for advancing to the 2025 WNBA® Finals! Over the next few days we will be highlighting some trademark registrations celebrating the WNBA’s championship game, including those owned by Phoenix and Las Vegas. Good luck to both teams!

Almost everyone remembers sharpening a bright yellow pencil with a green-and-yellow ferrule and pink eraser during their school days. That classroom staple was the TICONDEROGA®, a pencil so iconic its look has become as recognizable as its name.

In December 1948, the Globetrotters started using “Sweet Georgia Brown” as their signature theme, choosing it precisely because the playful bounce of Brother Bones’ whistling version of the song matched their fast-dribbling exhibitions and comic timing.

The Reese’s Orange color mark is a significant piece of trademark history – it is one of the oldest still-registered single color marks in the United States!

Dooney & Bourke’s big breakthrough came with the launch of the All-Weather Leather® handbags in the early 1980s, featuring a specially treated pebble-grained cowhide that was water-repellent and resistant to scuffs, giving the bags both durability and a distinct textured look.

The CHS Aluminum Fence Post position mark is a significant piece of trademark history – it is one of the oldest, still active position mark registration in the United States!