The Bavarian Brewers’ Association, known in Germany as the Bayerischer Brauerbund e.V., was founded in Munich in 1880. The Genuine Bavarian Beer Logo is a certification mark, certifying that the beer satisfies standards connected to its geographic origin and production.

Product packaging (like hot dog packages) can function as a trademark if consumers come to recognize the configuration of a package as belonging to one brand. Do you recognize the brand owners behind the two hot dog packages in the drawing?

Oscar Mayer’s Wienermobile vehicle was created in 1936, when Carl Mayer, the nephew of Oscar Mayer, came up with a simple but unforgettable advertising idea: put a giant hot dog on wheels and drive it through the streets of Chicago.

Every year on Independence Day, Americans across the country consume a disgusting number of hot dogs. “HOT DOG” is also a great example to explain some intricacies of trademark law.

The WORLD CUP® is back in the USA for the first time since 1994. FIFA has put together a fun trademark portfolio full of traditional and unique non-traditional trademark registrations. Let’s take a look at World Cup history and trademarks!

Congratulations to Axon Enterprise for its recent successful trademark registration of the color yellow as applied to its TASER® conducted electrical weapons (CEWs). Axon calls this shade of yellow AXON YELLOW® (the phrase itself is also a registered trademark) and has used the color on its CEWs, training materials, marketing campaigns, and brand initiatives for over 30 years.

The TASER® brand conducted electrical weapon (CEW) was created in the 1960s nuclear physicist and NASA scientist Jack Cover sought to create a new less-lethal weapon using electricity.

Did you know that “Madison Square Garden” has been built, demolished, moved, and rebuilt across four different venues in three different locations? In fact, the current Madison Square Garden venue isn’t even at Madison Square.

The first Tony Awards ceremony was held on April 6, 1947, in the Grand Ballroom of the Waldorf Astoria hotel in New York City. The awards were created by the American Theatre Wing to honor excellence in Broadway theatre.

Congratulations to the San Antonio Spurs for advancing to the 2026 NBA® Finals. Let’s take a look at some trademark registrations!

Congratulations to the New York Knicks for advancing to the 2026 NBA® Finals. Let’s take a look at some Knicks’ trademark registrations!

The court is swept and we are ready for tipoff. Congratulations to the New York Knicks and the San Antonio Spurs for advancing to the 2026 NBA® Finals!

Congratulations to the Hurricanes for advancing to the 2026 STANLEY CUP® finals. Let’s take a look at some trademark registrations!

Congratulations to the Golden Knights for advancing to the 2026 STANLEY CUP® finals. Let’s take a look at some trademark registrations to celebrate!

Congratulations to the Vegas Golden Knights and Carolina Hurricanes for advancing to the 2026 STANLEY CUP® finals!

Commercial Metals Company (CMC) began in 1915 as a small scrap metal business in Dallas, Texas. Over the next century, it grew from a regional recycling operation into a major steel manufacturer, recycler, fabricator, and construction-products company.

In 1894, the Lever Brothers launched LIFEBUOY® in the United Kingdom as the “Royal Disinfectant Soap,” an affordable carbolic soap built around hygiene and germ protection.

Founded in 1942, Fusite specialized in hermetic sealing for HVAC/R compressor terminals, including one-piece, sealed glass-to-metal electrical feedthroughs. Its name came from that technology: glass fused to metal to create a tight seal around electrical conductors.

The YMCA began in London on June 6, 1844, when George Williams and a group of young men gathered above a draper’s shop in St. Paul’s Churchyard to create a refuge from the harsher side of city life during the Industrial Revolution.

In 1971, brothers Alexandre and Pedro Grendene founded Grendene, a Brazilian plastics company that initially made protective plastic coverings for wine bottles.