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20th Century Fox Motion
The 20th Century Fox studio was formed in 1935 through the merger of two film companies with very different histories: Fox Film Corporation and Twentieth Century Pictures.
Gibson Bell Truss Rod Cover
The Gibson Bell Truss Rod Cover shape mark is one of the oldest, still-active shape registrations in the US. The shape was first used in 1922 and first registered in 1975!
Del’s Lemonade
For generations of Rhode Islanders, the Del’s frozen lemonade truck has been a familiar sign of summer. Today, visitors will quickly notice two signature features when encountering a Del’s truck.
Bass Triangle Logo
Bass Brewery was founded in 1777 by William Bass in Burton upon Trent, England. As the Bass brewery expanded, it began using a simple triangle to identify its pale ale. The rest is trademark history!
Mirado Pencil Configuration
For generations of American students and office workers, the MIRADO® pencil was a familiar No. 2 pencil, recognizable by its distinctive metal ferrule featuring a red band contrasting with yellow or gold surfaces.
Genuine Bavarian Beer Logo
The Bavarian Brewers’ Association, known in Germany as the Bayerischer Brauerbund e.V., was founded in Munich in 1880. The Genuine Bavarian Beer Logo is a certification mark, certifying that the beer satisfies standards connected to its geographic origin and production.
Hot Dog Packaging Trademarks
Product packaging (like hot dog packages) can function as a trademark if consumers come to recognize the configuration of a package as belonging to one brand. Do you recognize the brand owners behind the two hot dog packages in the drawing?
Wienermobile
Oscar Mayer’s Wienermobile vehicle was created in 1936, when Carl Mayer, the nephew of Oscar Mayer, came up with a simple but unforgettable advertising idea: put a giant hot dog on wheels and drive it through the streets of Chicago.
Hot Dog Trademarks
Every year on Independence Day, Americans across the country consume a disgusting number of hot dogs. “HOT DOG” is also a great example to explain some intricacies of trademark law.
World Cup 2026
The WORLD CUP® is back in the USA for the first time since 1994. FIFA has put together a fun trademark portfolio full of traditional and unique non-traditional trademark registrations. Let’s take a look at World Cup history and trademarks!
Axon Yellow
Congratulations to Axon Enterprise for its recent successful trademark registration of the color yellow as applied to its TASER® conducted electrical weapons (CEWs). Axon calls this shade of yellow AXON YELLOW® (the phrase itself is also a registered trademark) and has used the color on its CEWs, training materials, marketing campaigns, and brand initiatives for over 30 years.
Madison Square Garden Marquee Configuration
Did you know that “Madison Square Garden” has been built, demolished, moved, and rebuilt across four different venues in three different locations? In fact, the current Madison Square Garden venue isn’t even at Madison Square.
Tony Awards
The first Tony Awards ceremony was held on April 6, 1947, in the Grand Ballroom of the Waldorf Astoria hotel in New York City. The awards were created by the American Theatre Wing to honor excellence in Broadway theatre.
San Antonio Spurs
Congratulations to the San Antonio Spurs for advancing to the 2026 NBA® Finals. Let’s take a look at some trademark registrations!
New York Knicks
Congratulations to the New York Knicks for advancing to the 2026 NBA® Finals. Let’s take a look at some Knicks’ trademark registrations!
NBA Finals 2026
The court is swept and we are ready for tipoff. Congratulations to the New York Knicks and the San Antonio Spurs for advancing to the 2026 NBA® Finals!
Carolina Hurricanes
Congratulations to the Hurricanes for advancing to the 2026 STANLEY CUP® finals. Let’s take a look at some trademark registrations!
Vegas Golden Knights
Congratulations to the Golden Knights for advancing to the 2026 STANLEY CUP® finals. Let’s take a look at some trademark registrations to celebrate!