ALL POSTS

Filter
Traditional TMs Justin Powley Traditional TMs Justin Powley

Emmy

The first Emmy Awards was held on January 25, 1949, at the Hollywood Athletic Club. The award show focused only on Los Angeles-area television programming, with only six awards presented.

Read More
Traditional TMs Justin Powley Traditional TMs Justin Powley

Bass Triangle Logo

Bass Brewery was founded in 1777 by William Bass in Burton upon Trent, England. As the Bass brewery expanded, it began using a simple triangle to identify its pale ale. The rest is trademark history!

Read More
Traditional TMs Justin Powley Traditional TMs Justin Powley

Genuine Bavarian Beer Logo

The Bavarian Brewers’ Association, known in Germany as the Bayerischer Brauerbund e.V., was founded in Munich in 1880. The Genuine Bavarian Beer Logo is a certification mark, certifying that the beer satisfies standards connected to its geographic origin and production.

Read More
Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Wienermobile

Oscar Mayer’s Wienermobile vehicle was created in 1936, when Carl Mayer, the nephew of Oscar Mayer, came up with a simple but unforgettable advertising idea: put a giant hot dog on wheels and drive it through the streets of Chicago.

Read More
Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

World Cup 2026

The WORLD CUP® is back in the USA for the first time since 1994. FIFA has put together a fun trademark portfolio full of traditional and unique non-traditional trademark registrations. Let’s take a look at World Cup history and trademarks!

Read More
Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Axon Yellow

Congratulations to Axon Enterprise for its recent successful trademark registration of the color yellow as applied to its TASER® conducted electrical weapons (CEWs). Axon calls this shade of yellow AXON YELLOW® (the phrase itself is also a registered trademark) and has used the color on its CEWs, training materials, marketing campaigns, and brand initiatives for over 30 years.

Read More
Traditional TMs Justin Powley Traditional TMs Justin Powley

TASER

The TASER® brand conducted electrical weapon (CEW) was created in the 1960s nuclear physicist and NASA scientist Jack Cover sought to create a new less-lethal weapon using electricity.

Read More
Traditional TMs Justin Powley Traditional TMs Justin Powley

Tony Awards

The first Tony Awards ceremony was held on April 6, 1947, in the Grand Ballroom of the Waldorf Astoria hotel in New York City. The awards were created by the American Theatre Wing to honor excellence in Broadway theatre.

Read More