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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Axon Yellow

Congratulations to Axon Enterprise for its recent successful trademark registration of the color yellow as applied to its TASER® conducted electrical weapons (CEWs). Axon calls this shade of yellow AXON YELLOW® (the phrase itself is also a registered trademark) and has used the color on its CEWs, training materials, marketing campaigns, and brand initiatives for over 30 years.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

TASER

The TASER® brand conducted electrical weapon (CEW) was created in the 1960s nuclear physicist and NASA scientist Jack Cover sought to create a new less-lethal weapon using electricity.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Tony Awards

The first Tony Awards ceremony was held on April 6, 1947, in the Grand Ballroom of the Waldorf Astoria hotel in New York City. The awards were created by the American Theatre Wing to honor excellence in Broadway theatre.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Lifebuoy

In 1894, the Lever Brothers launched LIFEBUOY® in the United Kingdom as the “Royal Disinfectant Soap,” an affordable carbolic soap built around hygiene and germ protection.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

YMCA

The YMCA began in London on June 6, 1844, when George Williams and a group of young men gathered above a draper’s shop in St. Paul’s Churchyard to create a refuge from the harsher side of city life during the Industrial Revolution.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Masters

The MASTERS® Tournament was first played in 1934 at Augusta National Golf Club, a course co-founded by amateur legend Bobby Jones and investment banker Clifford Roberts.

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