Cartoon stick figure using a laser pointer to point at a chalkboard with “Tiffany” written in large chalk letters — representing a blog post about the Tiffany & Co. word mark.

Trademark: TIFFANY [1] (and TIFFANY & CO [2])

First Use: 1868

Current Owner: Tiffany (NJ) LLC [3]

Original Owner: Tiffany & Co.

Trademark Type: traditional trademark; word mark

Primarily Known For: jewelry for personal use

Generic Phrase: jewelry, as in TIFFANY® Brand jewelry or TIFFANY & CO® Brand jewelry

Also a Trademark For: purses [4], playing cards [5], pocket knives [6], measuring tapes [7], writing instruments [8], perfume [9], and other products and services.

Brief (and likely incomplete) History: [10]

In 1837, Charles Tiffany and John Young founded Tiffany & Young in New York City, initially as a stationery and fancy goods emporium. A few decades later, in 1853, Charles Tiffany took control of the company, renaming it Tiffany & Co. and focusing on jewelry. The brand quickly gained international acclaim for its craftsmanship, particularly after winning a bronze medal at the 1867 Paris World's Fair, the first American design house to ever do so, and introducing the iconic Tiffany Setting for engagement rings in 1886.

The early 20th century saw further expansion and innovation under Louis Comfort Tiffany, and the brand's association with luxury was cemented by the iconic Fifth Avenue flagship store and the film Breakfast at Tiffany's. In recent decades, Tiffany & Co. has expanded globally, diversified its product lines, and embraced digital commerce. Known for its distinctive Tiffany Blue color and signature designs like the HardWear collection, Tiffany & Co. continues to symbolize timeless elegance and innovation in the luxury jewelry market.

[1] USPTO, U.S. Trademark Registration No. 133,063, available at https://tsdr.uspto.gov/#caseNumber=133063&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.

[2] USPTO, U.S. Trademark Registration No. 23,573, available at https://tsdr.uspto.gov/#caseNumber=23573&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.

[3] The World of Tiffany, Tiffany & Co., https://www.tiffany.com/world-of-tiffany/.

[4] USPTO, U.S. Trademark Registration No. 136,215, available at https://tsdr.uspto.gov/#caseNumber=136215&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.

[5] USPTO, U.S. Trademark Registration No. 137,722, available at https://tsdr.uspto.gov/#caseNumber=137722&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.

[6] USPTO, U.S. Trademark Registration No. 134,196, available at https://tsdr.uspto.gov/#caseNumber=134196&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.

[7] USPTO, U.S. Trademark Registration No. 134,289, available at https://tsdr.uspto.gov/#caseNumber=134289&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.

[8] USPTO, U.S. Trademark Registration No. 136,217, available at https://tsdr.uspto.gov/#caseNumber=136217&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.

[9] USPTO, U.S. Trademark Registration No. 1,737,875, available at https://tsdr.uspto.gov/#caseNumber=1737875&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.

[10] The World of Tiffany, Tiffany & Co., available at https://www.tiffany.com/world-of-tiffany/; Tiffany’s Legacy: The Pioneer of American Luxury, Tiffany & Co., available at https://press.tiffany.com/our-story/tiffanys-legacy-pioneer-of-american-luxury/; The Brilliant History of Tiffany and Co Jewelry, Sotheby’s, available at https://www.sothebys.com/en/articles/the-brilliant-history-of-tiffany-and-co-jewelry.