Tiffany HardWear Jewelry Configuration
Trademark: TIFFANY® HardWear Jewelry Configuration
First Used: 2017
First Registered: October 2023
Current Owner: TIFFANY (NJ) LLC (TIFFANY & CO.) [1]
Trademark Type: non-traditional trademark; trade dress; configuration mark
Primarily Used For: jewelry; necklaces
Brief (and likely incomplete) History: [2]
Although Tiffany Blue is the most famous non-traditional trademark owned by Tiffany, it is not Tiffany’s only non-traditional trademark registration.
Launched in 2017, Tiffany HardWear jewelry quickly become one of Tiffany’s signature jewelry lines. The graduated gauge link motif was inspired by a bracelet found in the company’s 1971 archive, with some of the power and energy of New York City mixed in. The unique shape and 3D configuration is instantly recognizable – once you see it, you know it is TIFFANY & CO.
Copyright © 2024 by Illustrated IP, LLC. All rights reserved.
[1] Tiffany HardWear, Tiffany & Co., https://www.tiffany.com/jewelry/shop/tiffany-hardwear/.
[2] Tiffany & Co. Debuts its Latest Tiffany HardWear Campaign Featuring ROSÉ, Showcasing Bold, Diamond-intensive Styles from the Coveted Jewelry Collection, Tiffany & Co. Newsroom, posted March 10, 2022, and available at https://press.tiffany.com/tiffany-co-debuts-its-latest-tiffany-hardwear-campaign-featuring-rose-showcasing-bold-diamond-intensive-styles-from-the-coveted-jewelry-collection/.
[3] USPTO, U.S. Trademark Registration No. 7,185,896, available at https://tsdr.uspto.gov/#caseNumber=7185896&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[4] USPTO, U.S. Trademark Registration No. 7,185,897, available at https://tsdr.uspto.gov/#caseNumber=7185897&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.