The Wiffle® brand found its start in 1953 as David Mullany, a retired semipro baseball pitcher, watched his 12-year-old son and a friend play a game in their backyard with a perforated plastic golf ball and a broomstick.

The Samson Rope Logo is a significant piece of trademark history – it is not only the oldest still-active design mark registration in the United States, but also the oldest still-active trademark registration of any kind in the United States.

Design marks consist of design elements like logos, symbols, stylized text, or other graphic elements. A design mark protects the specific appearance of the design, ensuring that others cannot use a similar visual identifier for similar goods or services.

You step up to a Starbucks counter or drive up to a drive-through window, order your coffee and select a size: Tall, Grande, and Venti®. Why the unique size names instead of the common small, medium, and large?

Did you know, the iconic Frappuccino® frozen coffee actually wasn’t created by Starbucks? Frappuccino® frozen coffee was first released by Coffee Connection, a small chain operating in Massachusetts.

The Starbucks cup and logo has changed over the years. The early cups were relatively simple, with the original brown Starbucks logo featuring a twin-tailed siren. The simplicity of the design was reflective of the company’s small-scale operations at the time.

The DOUBLESHOT® ready-to-drink coffee was introduced as part of Starbucks' expansion into ready-to-drink coffee beverages.

In the early 2000s, Starbucks was riding high on its first hit seasonal drink: the Peppermint Mocha. Eager to create a new hit for the fall season, Peter Dukes, leader of the espresso team, gathered with a small group in Starbucks secure research and development lab nicknamed the “Liquid Lab.”

Washburn’s Gold Medal® is a significant piece of trademark history – it is the oldest still-active word mark registration in the United States.

Traditional trademarks are conventional and well-recognized forms of trademarks, including word marks and design marks. Word marks are text-only trademarks consisting solely of words, letters, or numbers without any specific design element.

Registering a trademark is not a simple process, but it is also not as difficult as other legal processes like filing a patent application. In general, there are four major steps during the trademark registration process.

Officially known as “The Clang” and sometimes also referred to by fans as “Chung-Chung,” the "Dun-Dun" sound on Law & Order was created by Mike Post, a prolific TV theme composer and sound designer, also known for his work on other successful TV shows, such as The A-Team, Hill Street Blues, and NYPD Blue.

The iconic green and yellow colors of John Deere were allegedly chosen for their symbolic connection to agriculture. As the story goes, green was chosen to symbolize the growing crops and fields, reflecting the agricultural focus of the company, and yellow was selected to represent the harvest-ready crops and the fertile soil, symbolizing the productivity and prosperity that John Deere equipment brings to farmers.

Deere & Company was founded in 1837 by the man himself, the blacksmith John Deere. Deere made his initial claim to fame by developing the first commercially successful, self-scouring steel plow.

Trademark “genericide” is a process where a once-distinctive trademark becomes so commonly used to refer to a general category of products or services that it loses its status as a protected trademark and becomes usable by anyone in the public.

Unlike conventional vehicle doors, the Lamborghini® scissor doors open upwards, and close downwards, in a vertical motion. The scissor doors hinge at the front of the door, near the base of the A-pillar, and rotate vertically upwards and downwards using a complex system of hinges and gas struts to ensure smooth and controlled operation.

Launched in 2017, Tiffany HardWear jewelry quickly become one of Tiffany’s signature jewelry lines. The unique shape and 3D configuration is instantly recognizable – once you see it, you know it is TIFFANY & CO.

In 1845 the TIFFANY BLUE® color, also known as “robin's-egg blue” or “forget-me-not blue,” was chosen by Charles Lewis Tiffany for the cover of the first Blue Book, Tiffany's annual collection of handcrafted jewels.

In 1837, Charles Tiffany and John Young founded Tiffany & Young in New York City, initially as a stationery and fancy goods emporium. A few decades later, in 1853, Charles Tiffany took control of the company, renaming it Tiffany & Co. and focusing on jewelry.

The Sawzall® reciprocating saw was first introduced in 1951 and revolutionized the power tool industry as the first portable electric hacksaw. Known for its powerful and versatile reciprocating blade, the Sawzall reciprocating saw quickly became an essential and versatile tool in construction, demolition, plumbing, and electrical work.