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Traditional TMs Justin Powley Traditional TMs Justin Powley

Fiskars

Originating in the small village of Fiskars, Finland, Fiskars ironworks was founded in 1649. Almost 200 years later, in 1832, Fiskars started Finland’s first cutlery mill and began producing forks and scissors, in addition to knives. In 1883, Fiskars officially became a limited company and eighty years later released its most famous product: FISKARS brand scissors having orange plastic handles.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Lightsaber Sound

The iconic hum and clash of the Lightsaber® has transcended generations, captivating people of all ages. Whether it's youngsters reenacting epic battles in their backyard with sticks or fans of all ages at conventions with props, the distinctive Lightsaber Sound is a universal symbol of the Star Wars saga, sparking imagination and excitement worldwide.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Zamboni Configuration

Zamboni® ice resurfacing machines have permeated popular culture, becoming iconic symbols in ice sports and entertainment. In fact, the configuration of a Zamboni® ice resurfacing machine is now a trademark. The look of the modern and iconic Zamboni® ice resurfacing machine dates back to the late 1970s.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

BAND-AID

The Band-Aid adhesive bandage was invented in 1920 by Earle Dickson, a Johnson & Johnson employee. Earle was looking for a solution for his wife who frequently cut and burned herself while cooking. Combining adhesive tape and gauze, two other products from Johnson & Johnson, Earle created an adhesive bandage with an absorbent center that his wife could readily apply herself.

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Intro to TMs Justin Powley Intro to TMs Justin Powley

What’s A Trademark?

The average person encounters 100s if not 1000s of trademarks every day (potentially exaggerated). Quick, how many trademarks do you see in the above image? For something we encounter on a daily basis, what even is a trademark?

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Traditional TMs Lion Claw LLC Traditional TMs Lion Claw LLC

Jeep

In 1940 as World War II raged on, the US Army solicited bids from automakers for a new "light reconnaissance vehicle." Only three automakers responded and Willys-Overland was awarded the contract for a prototype nicknamed the "Quad." How did the “Quad” become the Jeep brand known today?

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Jeep Seven-Slot Grille

One of the most recognizable features on a JEEP® brand vehicle is the iconic seven-slot grille, usually paired with rounded headlamps. Similar to the origin of the “JEEP” name, there is some mystery surrounding how the seven-slot grille came to be.

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Traditional TMs Lion Claw LLC Traditional TMs Lion Claw LLC

Play-Doh

PLAY-DOH® putty was first developed by Kutol Products in the early 1900’s as a wallpaper cleaner, primarily for cleaning and removing soot from the surface of wallpaper.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Play-Doh Scent

The smell that instantly brings you back to childhood (or parenthood). Anyone who has played with, or cleaned up, PLAY-DOH® putty can still remember the smell of the putty in your hands, both before and long-after touching it.

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