Congratulations to the Chiefs for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Chiefs!

You sit down to watch some Saturday morning cartoons and the familiar Hanna-Barbera Star swirls on the screen. No matter the cartoon that was about to play, you knew you were in for some high-quality entertainment. Also known as the “Swirling Star” or the “Hanna-Barbera Rainbow,” the Hanna-Barbera Star motion mark is an iconic piece of animation and branding history.

We hope for a great game on the field, but based on trademark portfolios it isn’t close. OHIO STATE®, OHIO STATE UNIVERSITY®, THE OHIO STATE UNIVERSITY®, OSU®, whatever trademarked name you want to call them (maybe not whatever name you want, looking at you Michigan fans), the school has one awesome collection of trademark registrations, including a can’t-believe-it’s-registered word mark and several unique non-traditional trademarks.

Congratulations to Notre Dame and Ohio State University for advancing through the College Football Playoffs to the 2025 College Football National Championship Game! This week we will be highlighting some college football championship related trademark registrations, including those owned by Notre Dame and Ohio State University.

The Power Plus Cherry Lubricant scent mark is a significant piece of trademark history – it is the oldest, still active scent mark trademark registration in the United States. The Power Plus Cherry Lubricant scent mark was first used in 1990 and registered as a trademark in 2001. With its unique pink coloring and trademarked cherry scent, Power Plus brand lubricants are still in use and sold today.

The NBC Chimes sound mark is not just one of the most famous sounds in broadcasting history, but also a significant piece of trademark history – it is the oldest, still active sound mark registration in the United States! Although the sound has varied over time, the NBC Chimes sound mark was first used in 1961 and registered as a trademark in 1971, and is still in use in connection with broadcasting television programs today.

The Keystone Red Brand Fencing mark is a significant piece of trademark history – it is the oldest, still active position mark registration in the United States! Both the position mark, and the word mark RED BRAND®, are registered trademarks still used in connection with fencing materials today.

The United States Playing Card Company is the owner of several timeless and historically significant trademark registrations, including the Bicycle® Playing Card configuration mark, one of the earliest, still active US trade dress and configuration mark registration. The Bicycle brand of playing cards was first introduced in 1885 by the United States Playing Card Company, which was founded in 1867 in Cincinnati, Ohio.

In the early 1900s, Coca-Cola sought to create a new bottle that would stand out amidst its competitors. The winning design came from the Root Glass Company in Terre Haute, Indiana, creating a unique bottle shape inspired by the cocoa pod's shape and vertical ridges.

Congratulations to the ALCS® champion New York Yankees for advancing to the 2024 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

Congratulations to the New York Yankees and Los Angeles Dodgers for advancing to the 2024 World Series! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

The Owens Corning Pink Color is a significant piece of trademark history – it was the first single color mark ever registered in the United States! Both the color mark, and the word mark PINK®, are registered trademarks still used in connection with insulating materials today.

The color yellow in connection with plastic bats (“Wiffle Bat Yellow”) is a trademark of The Wiffle Ball, Inc. Believe it or not, Wiffle® Ball was originally played with wooden bats. In 1960 the first plastic bat featuring the Wiffle Bat Yellow color was introduced with a smooth handle having black electrical tape wrapped around it.

The Starbucks cup and logo has changed over the years. The early cups were relatively simple, with the original brown Starbucks logo featuring a twin-tailed siren. The simplicity of the design was reflective of the company’s small-scale operations at the time.

Officially known as “The Clang” and sometimes also referred to by fans as “Chung-Chung,” the "Dun-Dun" sound on Law & Order was created by Mike Post, a prolific TV theme composer and sound designer, also known for his work on other successful TV shows, such as The A-Team, Hill Street Blues, and NYPD Blue.

The iconic green and yellow colors of John Deere were allegedly chosen for their symbolic connection to agriculture. As the story goes, green was chosen to symbolize the growing crops and fields, reflecting the agricultural focus of the company, and yellow was selected to represent the harvest-ready crops and the fertile soil, symbolizing the productivity and prosperity that John Deere equipment brings to farmers.

Unlike conventional vehicle doors, the Lamborghini® scissor doors open upwards, and close downwards, in a vertical motion. The scissor doors hinge at the front of the door, near the base of the A-pillar, and rotate vertically upwards and downwards using a complex system of hinges and gas struts to ensure smooth and controlled operation.

Launched in 2017, Tiffany HardWear jewelry quickly become one of Tiffany’s signature jewelry lines. The unique shape and 3D configuration is instantly recognizable – once you see it, you know it is TIFFANY & CO.

In 1845 the TIFFANY BLUE® color, also known as “robin's-egg blue” or “forget-me-not blue,” was chosen by Charles Lewis Tiffany for the cover of the first Blue Book, Tiffany's annual collection of handcrafted jewels.

In 1967, Fiskars created the first plastic-handled scissors. But why did they make the plastic handles orange? Well, according to Fiskars it was merely random.