The DoALL company was founded in 1927, when Illinois inventor Leighton A. Wilkie built one of the world’s first metal-cutting band saws and launched a company that would quietly reshape the industrial cutting industry.

The VASELINE® brand has gone by a variety of generic names in the past, including healing jelly, petroleum jelly, and (originally before the brand was created) “rod wax.” Not entirely surprisingly for a brand first founded in the 1800s, it has also utilized a wide variety and types of product jars. Let’s take a look!

VASELINE® petroleum jelly was first discovered as “rod wax,” a sticky substance scraped off oil pump rods. It turns out that putting “rod wax” on your skin was useful long before the internet made jokes about it.

The MAKER’S MARK® brand is often credited with completely changing the American Whiskey market, including how whiskey was marketed. One of the big visual differentiators? The Maker’s Mark Wax Seal position mark, with its distinctive drips of red wax positioned on the neck of whisky bottles.

The Maker’s Mark brand was founded in the 1950s. Bill Samuels, Sr. shaped everything people would taste in the whisky, and his wife Margie Samuels shaped everything people would see in the brand.

Congratulations to Vancouver Whitecaps FC for advancing to the 2025 MLS Cup! Let’s take a look at the team’s trademark registrations!

Congratulations to Inter Miami CF for advancing to the 2025 MLS Cup! Let’s take a look at the team’s trademark registrations!

Congratulations to Inter Miami CF and Vancouver Whitecaps FC for advancing to the 2025 MLS CUP®. Let’s take a look at some Major League Soccer trademark registrations!

Exercise ball, Swiss ball, stability ball, fitness ball, physio ball, physical therapy ball, yoga ball, Pilates ball, gym ball, workout ball, core ball, or countless other variations. No matter what generic name you call it, you have undoubtedly encountered them at gyms around the world, including the Balance Ball brand exercise brand. Let’s take a look!

In the early 1990s, Porsche was running on fumes due to a poor economy and high production costs. The solution that save the company arrived in 1996 (as a 1997 model) as the Porsche Boxster, a modern, agile roadster priced below the 911 and aimed at a younger audience.

The design and configuration of a Porsche 911 is a protected non-traditional trademark, but did you know that the iconic sports car got its name from a trademark dispute?

The PORSCHE® brand’s story begins in 1931, when engineer Ferdinand Porsche founded Dr. Ing. h. c. F. Porsche GmbH in Stuttgart, Germany, originally offering design and consulting services for the automotive industry.

Many different smells might come to mind when you think of a bowling alley, some good, but mostly bad. If the bowling ball smelled like mint, you may have encountered a Storm bowling ball bearing the Storm Bowling Ball scent mark – one of the few scent trademark registrations!

The Roquefort Logo is a significant piece of trademark history – it is one of the oldest still-active certification mark registrations in the United States!

Upper Deck uses three hologram marks today, including the Upper Deck Oval hologram mark, the Upper Deck Logo-Shaped hologram mark, and the Upper Deck Diamond hologram mark.

Congratulations to the ALCS® champion Toronto Blue Jays for advancing to the 2025 World Series®! Let’s take a look at their trademark portfolio!

Congratulations to the Los Angeles Dodgers and the Toronto Blue Jays for advancing to the 2025 World Series! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the Dodgers, and the Blue Jays. Play ball!

Consistency has been a hallmark of the Sharpie brand over the last 60+ years. Since the beginning in 1964, Sharpie permanent markers have also maintained a remarkable consistency in appearance. Today, the configuration of Sharpie brand permanent markers is a registered non-traditional trademark.

In 1964, Sanford launched what would become a massive, breakthrough product: the SHARPIE® Fine Point black marker, the first pen-style permanent marker able to write on virtually any surface: glass, stone, wood, metal, plastic, you name it.

Congratulations to the Las Vegas Aces for advancing to the 2025 WNBA® Finals! The Las Vegas Aces franchise traces its beginnings all the way back to the founding of the WNBA, when it was formed as the Utah Starzz, one of the WNBA’s eight original teams.