The Phoenix Mercury was one of the eight original WNBA franchises when the league debuted in 1997. Phoenix captured its first WNBA title in 2007 (beating Detroit), then added championships in 2009 (over Indiana) and 2014 (over Chicago).

Congratulations to the Phoenix Mercury and the Las Vegas Aces for advancing to the 2025 WNBA® Finals! Over the next few days we will be highlighting some trademark registrations celebrating the WNBA’s championship game, including those owned by Phoenix and Las Vegas. Good luck to both teams!

TAYLOR’S VERSION® is a registered trademark. But, the dispute that led to Taylor Swift re-releasing her old albums under the “Taylor’s Version” branding is based in copyright law!

Congratulations to Taylor Swift on the upcoming release of her 12^th studio album, The Life of a Showgirl, on October 3, 2025. To celebrate, you guessed it, let’s take a look at her trademark portfolio, starting with the TAYLOR SWIFT word mark!

Almost everyone remembers sharpening a bright yellow pencil with a green-and-yellow ferrule and pink eraser during their school days. That classroom staple was the TICONDEROGA®, a pencil so iconic its look has become as recognizable as its name.

In December 1948, the Globetrotters started using “Sweet Georgia Brown” as their signature theme, choosing it precisely because the playful bounce of Brother Bones’ whistling version of the song matched their fast-dribbling exhibitions and comic timing.

Lions Clubs International is a global service organization founded in 1917 in Chicago, Illinois. Chicago businessman Melvin Jones had a simple but powerful idea: what if business leaders used their talents not just to get ahead, but to serve their communities?

The Reese’s Orange color mark is a significant piece of trademark history – it is one of the oldest still-registered single color marks in the United States!

The story of Reese’s® Peanut Butter Cups begins with H.B. Reese, a persistent candy tinkerer who once worked in Hershey’s shipping department.

Dooney & Bourke’s big breakthrough came with the launch of the All-Weather Leather® handbags in the early 1980s, featuring a specially treated pebble-grained cowhide that was water-repellent and resistant to scuffs, giving the bags both durability and a distinct textured look.

The Silly Putty® brand toy putty began not in a toy store, but in a World War II laboratory. While experimenting to find alternatives to rubber, a General Electric researcher stumbled on an odd, stretchy material made from boric acid and silicone oil.

The CHS Aluminum Fence Post position mark is a significant piece of trademark history – it is one of the oldest, still active position mark registration in the United States!

In 1992, Columbia Pictures hired artist Michael Deas to give the Columbia Lady a complete redesign. The studio used his painting as the basis for a new animated logo, which begins with a field of clouds before zooming out to reveal the figure and her torch. That Columbia Pictures motion mark debuted in 1993.

The Allied Printing Trades Council Union Label is a significant piece of trademark history – it is the oldest still-active certification mark registration in the United States!

A certification mark is a type of trademark owned by an organization (a “certifying organization”), but used by authorized users (a “certified user”) to show that their goods or services have met certain standards.

The Squeezer Trip Playing Card is both an important part of trademark history and an important part of playing card history.

Moroccanoil is the owner of two unique non-traditional trademark registrations: the Moroccanoil Packaging configuration mark and the Moroccanoil Scent mark (a distinct aroma the company calls Fragrance Originale).

The origin of the Frisbee® brand has its roots in both New England baking and mid-century toy innovation.

The Qualitex Green-Gold color mark is an important piece of trademark history. It is one of the oldest, still-active color mark registrations in the United States. This color mark is also a primary reason that color marks exist today: it was the trademark registration at issue in the landmark Supreme Court case Qualitex Co. v. Jacobson Products Co., 514 U.S. 159 (1995).

The Theta Xi Crown Logo is a significant piece of trademark history – it is the oldest still-active collective mark registration in the United States!