Blue Jays
Trademark: Blue Jays
First Used: 1977
Registered: 2002
Current Owner: Rogers Blue Jays Baseball Partnership [1]
Trademark Type: traditional trademark; word mark; design mark
Primarily Associated With: entertainment, education and information services, namely, baseball games, competitions and exhibitions rendered live [2]
Brief (and likely incomplete) History:
Congratulations to the ALCS® [3] champion Toronto Blue Jays for advancing to the 2025 World Series® [4]! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the Los Angeles Dodgers, and the Toronto Blue Jays. Play ball!
To kick things off, BLUE JAYS® is a registered word mark used in connection with baseball games [5] and bumper stickers, posters, baseball cards, calendars, clothing, and more [6]. The team also has a registered word mark for the ACE®, the team mascot, for entertainment services, namely, baseball games, and baseball exhibitions and entertainment in the nature of live performances by costumed mascots [7].
While the team may be lacking in word mark registrations, the Blue Jays is absolutely loaded with design mark registrations. The Blue Jays Block Letters Logo [8], Toronto Blue Jays Block Letters Logo [9], Toronto Blue Jays Leaf & Block Letters Logo [10], Blue Jay Baseball Logo [11], Toronto Blue Jays Baseball Logo [12], Toronto Blue Jays Baseball Oval Logo [13], Blue Jay Baseball Leaf Logo [14], Blue Jay Logo [15], Blue Jay T Logo [16], Blue Jay J Logo [17], and Blue Jay Jays Logo [18] are all registered design marks. These design marks are registered for a wide range of goods and services, including entertainment services of baseball, beverage containers, clothing, novelty items and keychains, bumper stickers, pennants, baseball cards, video games, software, mobile device accessories, jewelry, and more.
Interested in learning more about trademarks from other 2025 sporting events? Check out our 2025 posts on College Football National Championship, Super Bowl, March Madness (and Final Four), Stanley Cup, NBA Championship, WNBA Championship, and MLS Cup.
Copyright © 2025 by Illustrated IP, LLC. All rights reserved.
[1] Toronto Blue Jays, MLB, https://www.mlb.com/bluejays.
[2] USPTO, U.S. Trademark Registration No. 2,612,084, available at https://tsdr.uspto.gov/#caseNumber=76215857&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[3] USPTO, U.S. Trademark Registration No. 3,781,217, available at https://tsdr.uspto.gov/#caseNumber=77875562&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[4] USPTO, U.S. Trademark Registration No. 1,178,547, available at https://tsdr.uspto.gov/#caseNumber=73230895&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[5] Id. at 2.
[6] USPTO, U.S. Trademark Registration No. 1,680,272, available at https://tsdr.uspto.gov/#caseNumber=73839067&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[7] USPTO, U.S. Trademark Registration No. 7,802,514, available at https://tsdr.uspto.gov/#caseNumber=98729933&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[8] USPTO, U.S. Trademark Registration No. 1,147,362, available at https://tsdr.uspto.gov/#caseNumber=73113016&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[9] USPTO, U.S. Trademark Registration No. 1,552,755, available at https://tsdr.uspto.gov/#caseNumber=73754793&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[10] USPTO, U.S. Trademark Registration No. 5,138,274, available at https://tsdr.uspto.gov/#caseNumber=86669055&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[11] USPTO, U.S. Trademark Registration No. 1,588,505, available at https://tsdr.uspto.gov/#caseNumber=73754785&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[12] USPTO, U.S. Trademark Registration No. 1,147,361, available at https://tsdr.uspto.gov/#caseNumber=73113015&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[13] USPTO, U.S. Trademark Registration No. 4,329,055, available at https://tsdr.uspto.gov/#caseNumber=85477316&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[14] USPTO, U.S. Trademark Registration No. 2,619,938, available at https://tsdr.uspto.gov/#caseNumber=76159048&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[15] USPTO, U.S. Trademark Registration No. 4,310,015, available at https://tsdr.uspto.gov/#caseNumber=85477324&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[16] USPTO, U.S. Trademark Registration No. 2,782,620, available at https://tsdr.uspto.gov/#caseNumber=76316303&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[17] USPTO, U.S. Trademark Registration No. 3,090,965, available at https://tsdr.uspto.gov/#caseNumber=78294074&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[18] USPTO, U.S. Trademark Registration No. 2,999,027, available at https://tsdr.uspto.gov/#caseNumber=78294159&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.