The PORSCHE® brand’s story begins in 1931, when engineer Ferdinand Porsche founded Dr. Ing. h. c. F. Porsche GmbH in Stuttgart, Germany, originally offering design and consulting services for the automotive industry.

Many different smells might come to mind when you think of a bowling alley, some good, but mostly bad. If the bowling ball smelled like mint, you may have encountered a Storm bowling ball bearing the Storm Bowling Ball scent mark – one of the few scent trademark registrations!

The Roquefort Logo is a significant piece of trademark history – it is one of the oldest still-active certification mark registrations in the United States!

Upper Deck uses three hologram marks today, including the Upper Deck Oval hologram mark, the Upper Deck Logo-Shaped hologram mark, and the Upper Deck Diamond hologram mark.

Congratulations to the ALCS® champion Toronto Blue Jays for advancing to the 2025 World Series®! Let’s take a look at their trademark portfolio!

Congratulations to the Los Angeles Dodgers and the Toronto Blue Jays for advancing to the 2025 World Series! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the Dodgers, and the Blue Jays. Play ball!

Consistency has been a hallmark of the Sharpie brand over the last 60+ years. Since the beginning in 1964, Sharpie permanent markers have also maintained a remarkable consistency in appearance. Today, the configuration of Sharpie brand permanent markers is a registered non-traditional trademark.

In 1964, Sanford launched what would become a massive, breakthrough product: the SHARPIE® Fine Point black marker, the first pen-style permanent marker able to write on virtually any surface: glass, stone, wood, metal, plastic, you name it.

Congratulations to the Las Vegas Aces for advancing to the 2025 WNBA® Finals! The Las Vegas Aces franchise traces its beginnings all the way back to the founding of the WNBA, when it was formed as the Utah Starzz, one of the WNBA’s eight original teams.

The Phoenix Mercury was one of the eight original WNBA franchises when the league debuted in 1997. Phoenix captured its first WNBA title in 2007 (beating Detroit), then added championships in 2009 (over Indiana) and 2014 (over Chicago).

Congratulations to the Phoenix Mercury and the Las Vegas Aces for advancing to the 2025 WNBA® Finals! Over the next few days we will be highlighting some trademark registrations celebrating the WNBA’s championship game, including those owned by Phoenix and Las Vegas. Good luck to both teams!

TAYLOR’S VERSION® is a registered trademark. But, the dispute that led to Taylor Swift re-releasing her old albums under the “Taylor’s Version” branding is based in copyright law!

Congratulations to Taylor Swift on the upcoming release of her 12^th studio album, The Life of a Showgirl, on October 3, 2025. To celebrate, you guessed it, let’s take a look at her trademark portfolio, starting with the TAYLOR SWIFT word mark!

Almost everyone remembers sharpening a bright yellow pencil with a green-and-yellow ferrule and pink eraser during their school days. That classroom staple was the TICONDEROGA®, a pencil so iconic its look has become as recognizable as its name.

In December 1948, the Globetrotters started using “Sweet Georgia Brown” as their signature theme, choosing it precisely because the playful bounce of Brother Bones’ whistling version of the song matched their fast-dribbling exhibitions and comic timing.

Lions Clubs International is a global service organization founded in 1917 in Chicago, Illinois. Chicago businessman Melvin Jones had a simple but powerful idea: what if business leaders used their talents not just to get ahead, but to serve their communities?

The Reese’s Orange color mark is a significant piece of trademark history – it is one of the oldest still-registered single color marks in the United States!

The story of Reese’s® Peanut Butter Cups begins with H.B. Reese, a persistent candy tinkerer who once worked in Hershey’s shipping department.

Dooney & Bourke’s big breakthrough came with the launch of the All-Weather Leather® handbags in the early 1980s, featuring a specially treated pebble-grained cowhide that was water-repellent and resistant to scuffs, giving the bags both durability and a distinct textured look.

The Silly Putty® brand toy putty began not in a toy store, but in a World War II laboratory. While experimenting to find alternatives to rubber, a General Electric researcher stumbled on an odd, stretchy material made from boric acid and silicone oil.