Taylor Swift
Trademark: Taylor Swift
First Used: October 2000
Registered: 2008
Current Owner: TAS RIGHTS MANAGEMENT, LLC [1]
Trademark Type: traditional trademark; word mark; design mark
Primarily Associated With: entertainment services in the nature of the rendition of live musical performances by an individual [2]; and clothing, namely, shirts, T-shirts, sweatshirts, jerseys, hats and caps [3]
Also A Trademark For: musical sound recordings, downloadable audio files, jewelry, printed materials and publications, online retail store services, multi-media materials relating to a performing and recording musical artist, metal key chains, drumsticks, guitar picks, guitar straps, tote bags, plastic key chains, blankets, stuffed animals, footwear, fragrances, musical instruments, and many many more goods and services
Brief (and likely incomplete) History [4]:
Congratulations to Taylor Swift on the upcoming release of her 12th studio album, The Life of a Showgirl, on October 3, 2025. To celebrate, you guessed it, let’s take a look at her trademark portfolio!
Taylor Swift was born on December 13, 1989, in West Reading, Pennsylvania, and grew up on a Christmas tree farm. From an early age, she was drawn to music and performance, taking vocal lessons in New York, dabbling in musical theater, and falling in love with country music. She started performing at age 10 in small fairs and had her first big break at age 11 when she sang the national anthem at a Philadelphia 76ers game. By age 12, she was learning guitar from a family friend and writing her own songs, including her first original, “Lucky You.”
She convinced her family to move to Hendersonville, Tennessee, to be closer to Nashville’s country music hub. At just 14, Swift signed a songwriting deal with Sony/ATV, and by 2006 she had released her debut single, “Tim McGraw,” on the Big Machine label. The song was an immediate success and spent eight months on the Billboard country singles chart. Swift followed with a self-titled debut album, which sold more than one million copies by 2007. Eleven studio albums later, Swift’s journey from small-town beginnings to global superstardom has cemented not only her place in music history, but also her reputation as one of the most brand-savvy artists in the world.
Today, Taylor Swift owns a sizable trademark portfolio covering a massive variety of goods and services (seriously, try to find something reasonable that her trademark registrations do not cover). Some of these trademark registrations include word marks like TAYLOR SWIFT® [5], SWIFTMAS® [6], TAYMOJI® [7], SWIFTIE® [8] (and SWIFTIES® [9]), TAYLOR NATION® [10], MEREDITH & OLIVIA SWIFT® [11], and TAYLOR’S VERSION® [12], and design marks like the Taylor Swift Cursive Logo design mark [13] and the T.S. Logo design mark [14].
Great (trademark) work Taylor!
Copyright © 2025 by Illustrated IP, LLC. All rights reserved.
[1] Taylor Swift, https://www.taylorswift.com/.
[2] USPTO, U.S. Trademark Registration No. 3,429,635, available at https://tsdr.uspto.gov/#caseNumber=77141383&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[3] USPTO, U.S. Trademark Registration No. 3,439,210, available at https://tsdr.uspto.gov/#caseNumber=77141381&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[4] Taylor Swift, KIDS BRITANNICA, available at https://kids.britannica.com/students/article/Taylor-Swift/487625; Taylor Swift, EBSCO, available at https://www.ebsco.com/research-starters/biography/taylor-swift; Life and Career, THE SWIFT MUSEUM, available at https://www.theswiftmuseum.com/life-and-career.
[5] Id. at 2 and 3.
[6] USPTO, U.S. Trademark Registration No. 5,697,658, available at https://tsdr.uspto.gov/#caseNumber=86839024&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[7] USPTO, U.S. Trademark Registration No. 5,978,553, available at https://tsdr.uspto.gov/#caseNumber=87306871&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[8] USPTO, U.S. Trademark Registration No. 6,646,524, available at https://tsdr.uspto.gov/#caseNumber=87337351&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[9] USPTO, U.S. Trademark Registration No. 5,237,284, available at https://tsdr.uspto.gov/#caseNumber=87339030&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[10] USPTO, U.S. Trademark Registration No. 5,573,329, available at https://tsdr.uspto.gov/#caseNumber=87605702&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[11] USPTO, U.S. Trademark Registration No. 5,962,458, available at https://tsdr.uspto.gov/#caseNumber=88045529&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[12] USPTO, U.S. Trademark Registration No. 7,844,575, available at https://tsdr.uspto.gov/#caseNumber=90523859&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[13] USPTO, U.S. Trademark Registration No. 3,809,269, available at https://tsdr.uspto.gov/#caseNumber=77734732&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[14] USPTO, U.S. Trademark Registration No. 5,129,516, available at https://tsdr.uspto.gov/#caseNumber=86434698&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.