The CHS Aluminum Fence Post position mark is a significant piece of trademark history – it is one of the oldest, still active position mark registration in the United States!

In 1992, Columbia Pictures hired artist Michael Deas to give the Columbia Lady a complete redesign. The studio used his painting as the basis for a new animated logo, which begins with a field of clouds before zooming out to reveal the figure and her torch. That Columbia Pictures motion mark debuted in 1993.

The Allied Printing Trades Council Union Label is a significant piece of trademark history – it is the oldest still-active certification mark registration in the United States!

A certification mark is a type of trademark owned by an organization (a “certifying organization”), but used by authorized users (a “certified user”) to show that their goods or services have met certain standards.

The Squeezer Trip Playing Card is both an important part of trademark history and an important part of playing card history.

Moroccanoil is the owner of two unique non-traditional trademark registrations: the Moroccanoil Packaging configuration mark and the Moroccanoil Scent mark (a distinct aroma the company calls Fragrance Originale).

The origin of the Frisbee® brand has its roots in both New England baking and mid-century toy innovation.

The Qualitex Green-Gold color mark is an important piece of trademark history. It is one of the oldest, still-active color mark registrations in the United States. This color mark is also a primary reason that color marks exist today: it was the trademark registration at issue in the landmark Supreme Court case Qualitex Co. v. Jacobson Products Co., 514 U.S. 159 (1995).

The Theta Xi Crown Logo is a significant piece of trademark history – it is the oldest still-active collective mark registration in the United States!

A collective mark (also known as a “collective membership mark”) is a type of trademark owned by an organization (a “collective organization”), but used by members of the organization to indicate membership in the organization.

The most famous sound on The Simpsons, and possibly the most famous catchphrase in television history, is Homer Simpsons’ “D’oh!” The origin of the D’oh! sound mark comes from the character’s long-time voice actor, Dan Castellaneta.

The Jell-O brand emerged in 1897 when Pearle B. Wait, a carpenter in LeRoy, New York, combined powdered gelatin with sugar and fruit flavoring to create an easy-to-make dessert.

What’s the first thing you notice when you see Dairy Queen soft-serve ice cream? Miraculously consistent at every location and across ice cream servings, the shape of the curl formed on the top of each soft-serve is a registered non-traditional trademark owned by Dairy Queen.

Summer is officially here! Whether you are craving a DILLY® Bar, BUSTER BAR®, PEANUT BUSTER® Parfait, BLIZZARD®, PECAN MUDSLIDE®, STARKISS®, ARCTIC RUSH®, or just a plain old THE CONE WITH THE CURL ON TOP®, the Dairy Queen brand has got your back.

Did you know the Game Boy was not Nintendo’s first handheld console? Before the Game Boy’s pixelated green screens took over the world, Nintendo released the Game & Watch on April 28, 1980.

Did you know that Nintendo’s home console journey did not begin with the Nintendo Entertainment System (NES) (known as the Famicom in Japan)? Nintendo released its first home console in Japan on June 1, 1977: the Color TV-Game.

Nintendo was founded in 1889 in Kyoto, Japan, as a Japanese playing card manufacturing company. It wasn’t until the 1950s when the company made a bold pivot and expanded into making toys and amusement arcades.

Congratulations to the Indiana Pacers for advancing to the 2025 NBA® Finals! Over the next few days we will be highlighting some trademark registrations celebrating the NBA’s championship game, including those owned by Oklahoma City and Indiana. Good luck Pacers!

Congratulations to the Oklahoma City Thunder for advancing to the 2025 NBA® Finals! Over the next few days we will be highlighting some trademark registrations celebrating the NBA’s championship game, including those owned by Oklahoma City and Indiana. Good luck Thunder!

The court is swept and the basketball is ready for tipoff. Congratulations to the Oklahoma City Thunder and the Indiana Pacers for advancing to the 2025 NBA® Finals! Over the next few days we will be highlighting some trademark registrations celebrating the NBA’s championship game, including those owned by Oklahoma City and Indiana. Good luck to both teams!