The Coca-Cola Logo was designed using Spencerian script font, a flowing script that was a popular style in the late 1800s. Over the years, the Coca-Cola Logo has remained remarkably consistent, with only minor tweaks to modernize it while preserving its classic feel. The Coca-Cola Logo’s timeless design has played a critical role in establishing the brand's visual identity and has become one of the most recognized logos worldwide.

Congratulations to the ALCS® champion New York Yankees for advancing to the 2024 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

Congratulations to the NLCS® champion Los Angeles Dodgers for advancing to the 2025 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the defending champion Los Angeles Dodgers. Play ball!

Congratulations to the New York Yankees and Los Angeles Dodgers for advancing to the 2024 World Series! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

The Wiffle® brand found its start in 1953 as David Mullany, a retired semipro baseball pitcher, watched his 12-year-old son and a friend play a game in their backyard with a perforated plastic golf ball and a broomstick.

The Samson Rope Logo is a significant piece of trademark history – it is not only the oldest still-active design mark registration in the United States, but also the oldest still-active trademark registration of any kind in the United States.

You step up to a Starbucks counter or drive up to a drive-through window, order your coffee and select a size: Tall, Grande, and Venti®. Why the unique size names instead of the common small, medium, and large?

Did you know, the iconic Frappuccino® frozen coffee actually wasn’t created by Starbucks? Frappuccino® frozen coffee was first released by Coffee Connection, a small chain operating in Massachusetts.

The DOUBLESHOT® ready-to-drink coffee was introduced as part of Starbucks' expansion into ready-to-drink coffee beverages.

In the early 2000s, Starbucks was riding high on its first hit seasonal drink: the Peppermint Mocha. Eager to create a new hit for the fall season, Peter Dukes, leader of the espresso team, gathered with a small group in Starbucks secure research and development lab nicknamed the “Liquid Lab.”

Washburn’s Gold Medal® is a significant piece of trademark history – it is the oldest still-active word mark registration in the United States.

Deere & Company was founded in 1837 by the man himself, the blacksmith John Deere. Deere made his initial claim to fame by developing the first commercially successful, self-scouring steel plow.

In 1837, Charles Tiffany and John Young founded Tiffany & Young in New York City, initially as a stationery and fancy goods emporium. A few decades later, in 1853, Charles Tiffany took control of the company, renaming it Tiffany & Co. and focusing on jewelry.

The Sawzall® reciprocating saw was first introduced in 1951 and revolutionized the power tool industry as the first portable electric hacksaw. Known for its powerful and versatile reciprocating blade, the Sawzall reciprocating saw quickly became an essential and versatile tool in construction, demolition, plumbing, and electrical work.

Originating in the small village of Fiskars, Finland, Fiskars ironworks was founded in 1649. Almost 200 years later, in 1832, Fiskars started Finland’s first cutlery mill and began producing forks and scissors, in addition to knives. In 1883, Fiskars officially became a limited company and eighty years later released its most famous product: FISKARS brand scissors having orange plastic handles.

The Zamboni® brand originated with Frank J. Zamboni's invention of the first ice resurfacing machine in 1949.

The Band-Aid adhesive bandage was invented in 1920 by Earle Dickson, a Johnson & Johnson employee. Earle was looking for a solution for his wife who frequently cut and burned herself while cooking. Combining adhesive tape and gauze, two other products from Johnson & Johnson, Earle created an adhesive bandage with an absorbent center that his wife could readily apply herself.

A "traditional" trademark refers to the conventional and well-recognized form of a trademark, which includes words, numerals, slogans, symbols, logos, and other distinctive elements used to identify and distinguish goods or services in commerce.

Did you know that inline skates were actually invented prior to the “conventional” two-by-two roller skates seen at skating rinks across the country?

In 1940 as World War II raged on, the US Army solicited bids from automakers for a new "light reconnaissance vehicle." Only three automakers responded and Willys-Overland was awarded the contract for a prototype nicknamed the "Quad." How did the “Quad” become the Jeep brand known today?