What’s the first thing you notice when you see Dairy Queen soft-serve ice cream? Miraculously consistent at every location and across ice cream servings, the shape of the curl formed on the top of each soft-serve is a registered non-traditional trademark owned by Dairy Queen.

Summer is officially here! Whether you are craving a DILLY® Bar, BUSTER BAR®, PEANUT BUSTER® Parfait, BLIZZARD®, PECAN MUDSLIDE®, STARKISS®, ARCTIC RUSH®, or just a plain old THE CONE WITH THE CURL ON TOP®, the Dairy Queen brand has got your back.

Did you know the Game Boy was not Nintendo’s first handheld console? Before the Game Boy’s pixelated green screens took over the world, Nintendo released the Game & Watch on April 28, 1980.

Did you know that Nintendo’s home console journey did not begin with the Nintendo Entertainment System (NES) (known as the Famicom in Japan)? Nintendo released its first home console in Japan on June 1, 1977: the Color TV-Game.

The court is swept and the basketball is ready for tipoff. Congratulations to the Oklahoma City Thunder and the Indiana Pacers for advancing to the 2025 NBA® Finals! Over the next few days we will be highlighting some trademark registrations celebrating the NBA’s championship game, including those owned by Oklahoma City and Indiana. Good luck to both teams!

The ice is resurfaced and the puck is ready to be dropped. Congratulations to the Edmonton Oilers and the Florida Panthers for advancing to the 2025 STANLEY CUP® finals! Let’s take a look at trademark registrations celebrating the NHL’s championship game!

What if we told you that Christian Louboutin’s iconic red sole began with a bottle of nail polish? First starting as a “fortuitous accident,” today the Louboutin Red Sole position mark adorns red carpets and fashion editorials alike.

What comes to mind when you see a Clydesdale horse? What about a Clydesdale horse in connection with the sale of beer? That’s right, the use of live Clydesdale horses in connection with the sale of beer is a registered trademark.

When you see a Bud Light bottle or Budweiser can, do you instantly recognize it? Even if you don’t see the brand name? Anheuser-Busch owns two unique trademark registrations covering the visual look of its bottles and cans – let’s take a look!

Darth Vader®, with his signature red Lightsaber®, is one of the most legendary and iconic villains in movie history. Equally iconic? Darth Vader’s trademark portfolio – let’s take a look!

Love it or hate it, the most iconic Easter candy is undoubtedly Peeps® marshmallow candy. Let’s take a look at this enduring treat’s trademark portfolio!

The Ski-Doo Yellow color was first used on the Ski-Doo Model K60 released in 1959. Since that time, Ski-Doo brand snowmobiles have consistently included the Ski-Doo Yellow color in some form, most typically applied to the hood of the snowmobile.

March Madness® is winding down and the Final Four® is set. The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Florida Gators!

Yamaha’s Wave Runner® brand of personal watercrafts incorporates a unique visual display that sets it apart from other brand offerings. The Yamaha Visibility Spout motion mark (commonly known as the “Rooster Tail” or just “tail for short) is a pressurized stream of water exiting vertically from the rear end of the personal watercraft.

Gerber introduced the Gator® series of knives as part of its effort to create a high-performance knife line for outdoor and hunting enthusiasts. Of course, a defining feature of the Gator series is the iconic Gerber Gator Knife texture mark applied to the handle.

The color red as applied to pocketknives is a registered trademark owned by VICTORINOX AG (Swiss Army Brand). The Swiss Army Red color mark associated with Swiss Army® pocketknives has a deep-rooted history tied to the knives' origins and the Swiss national identity.

The Ultra PRO Card Protector Sleeve hologram mark is a significant piece of trademark history – it is the oldest, still active hologram mark trademark registration in the United States. The Ultra PRO Card Protector Sleeve hologram mark was first used in 1995 and registered as a trademark in 1998.

Congratulations to the Eagles for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Eagles!

Congratulations to the Chiefs for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Chiefs!

You sit down to watch some Saturday morning cartoons and the familiar Hanna-Barbera Star swirls on the screen. No matter the cartoon that was about to play, you knew you were in for some high-quality entertainment. Also known as the “Swirling Star” or the “Hanna-Barbera Rainbow,” the Hanna-Barbera Star motion mark is an iconic piece of animation and branding history.