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Traditional TMs Justin Powley Traditional TMs Justin Powley

Golden Globes

The Golden Globes (or GOLDEN GLOBE® or HOLLYWOOD'S PARTY OF THE YEAR®, if you prefer) is an annual awards show recognizing outstanding achievements in motion pictures and television.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Omega Logo

The Omega Logo is a significant piece of trademark history – it is one of the oldest still-active design mark registrations in the United States! And like many of the best long-lasting trademarks, it wasn’t born in a boardroom but grew out of a reputation for quality that came first.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Vaseline Jar Shape

The VASELINE® brand has gone by a variety of generic names in the past, including healing jelly, petroleum jelly, and (originally before the brand was created) “rod wax.” Not entirely surprisingly for a brand first founded in the 1800s, it has also utilized a wide variety and types of product jars. Let’s take a look!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Vaseline

VASELINE® petroleum jelly was first discovered as “rod wax,” a sticky substance scraped off oil pump rods. It turns out that putting “rod wax” on your skin was useful long before the internet made jokes about it.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Maker’s Mark Wax Seal

The MAKER’S MARK® brand is often credited with completely changing the American Whiskey market, including how whiskey was marketed. One of the big visual differentiators? The Maker’s Mark Wax Seal position mark, with its distinctive drips of red wax positioned on the neck of whisky bottles.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Maker’s Mark

The Maker’s Mark brand was founded in the 1950s. Bill Samuels, Sr. shaped everything people would taste in the whisky, and his wife Margie Samuels shaped everything people would see in the brand.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

MLS Cup 2025

Congratulations to Inter Miami CF and Vancouver Whitecaps FC for advancing to the 2025 MLS CUP®. Let’s take a look at some Major League Soccer trademark registrations!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Balance Ball

Exercise ball, Swiss ball, stability ball, fitness ball, physio ball, physical therapy ball, yoga ball, Pilates ball, gym ball, workout ball, core ball, or countless other variations. No matter what generic name you call it, you have undoubtedly encountered them at gyms around the world, including the Balance Ball brand exercise brand. Let’s take a look!

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Porsche Boxster Configuration

In the early 1990s, Porsche was running on fumes due to a poor economy and high production costs. The solution that save the company arrived in 1996 (as a 1997 model) as the Porsche Boxster, a modern, agile roadster priced below the 911 and aimed at a younger audience.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Porsche

The PORSCHE® brand’s story begins in 1931, when engineer Ferdinand Porsche founded Dr. Ing. h. c. F. Porsche GmbH in Stuttgart, Germany, originally offering design and consulting services for the automotive industry.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Storm Bowling Ball Scent

Many different smells might come to mind when you think of a bowling alley, some good, but mostly bad. If the bowling ball smelled like mint, you may have encountered a Storm bowling ball bearing the Storm Bowling Ball scent mark – one of the few scent trademark registrations!

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