Trademark: Omega Logo

First Used: 1894

First Registered: 1894

Current Owner: OMEGA SA (OMEGA AG) (OMEGA LTD.) [1]

Trademark Type: traditional trademark; design mark

Primarily Associated With: watch movements and watch cases [2]

Watch Collection Trademarks: SEAMASTER® [3], SPEEDMASTER® [4], CONSTELLATION® [5], and DE VILLE® [6]

Brief (and likely incomplete) History [7]:

The Omega Logo is a significant piece of trademark history – it is one of the oldest still-active design mark registrations in the United States! And like many of the best long-lasting trademarks, it wasn’t born in a boardroom but grew out of a reputation for quality that came first.

In 1848, a 23-year-old watchmaker named Louis Brandt opened a small workshop in La Chaux-de-Fonds, Switzerland, assembling pocket watches from parts made by local craftsmen. Within a few years, Brandt began making a name for himself across Europe and became known for his high-quality watches and exceptional craftsmanship. After his death in 1879, his sons took over the watchmaking business, rebranding it as Louis Brandt & Fils and relocating to a more populated region in the town of Biel/Bienne (96 Rue Jakob-Stämpfli remains the company’s home today!).

Just a few years following their move, the brothers launched their first series-produced caliber known as “The Labrador.” A first of its kind to market, this caliber offered unmatched precision and exceptional timing results for the time.

Their big breakthrough came a decade later (in 1894) with the introduction of the 19-line caliber, a revolutionary change in the watchmaking world as the first mass-produced watch movement with interchangeable parts. The brothers named the watch “OMEGA” as they envisioned this watch being the last watch anyone would need to buy (omega (Ω) is the last letter of the Greek alphabet). The watch was a massive hit, inspiring the brothers to change their company name to "OMEGA Watch & CO".

The Omega brand has made several notable contributions to the watchmaking world, including releasing the first wristwatch with a minute-repeater (1892), becoming the official timekeeper of the Olympic Games (1932), releasing the first commercially available diver’s watch (Omega Marine, 1932), becoming the first watch worn on the moon during the Apollo 11 mission (1969), and introducing the first anti-magnetic movement capable of withstanding magnetic fields up to 15,000 gauss (2013), to name only a few.

Omega Watch Collections

Seamaster (1948)

Launched in 1948 (hitting the US in 1949) to celebrate OMEGA’s 100th anniversary, the SEAMASTER® line began as a robust, water-resistant watch inspired by military timepieces used during World War II. Over time, it evolved into one of the most versatile collections in watchmaking, ranging from the refined Aqua Terra to the professional-grade Diver 300M. Today, the Seamaster line is equally associated with deep-sea engineering and pop culture, including most famously as the watch of choice for James Bond.

Constellation (1952)

Introduced in 1952, the CONSTELLATION® line was built to showcase OMEGA’s dominance in chronometer precision, drawing directly from the brand’s record-setting observatory trials. Early models featured distinctive design cues like pie-pan dials and the observatory medallion on the caseback, symbolizing accuracy under the stars. In the US, the watch line was briefly marketed as the “Globemaster” due to naming conflicts, and did not rebrand to Constellation until 1955.

Speedmaster (1957)

The SPEEDMASTER® line debuted in 1957 as a racing chronograph designed for timing laps. That changed in the 1960s, when NASA subjected multiple chronographs to brutal testing and selected the Speedmaster line as the only watch flight-qualified for manned space missions. In 1969, it became the first watch worn on the moon, forever earning the nickname “the Moonwatch.”

De Ville (1960)

Originally introduced in 1960 as a refined offshoot of the Seamaster line, the DE VILLE® line became its own standalone collection in 1967. The name (French for “of the city”) signaled a shift toward urban sophistication and slim, elegant case profiles. In modern times, the De Ville line has also served as OMEGA’s innovation platform, debuting groundbreaking technologies like the Co-Axial escapement.