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Famous Racing Sausages
Congratulations to the Milwaukee Brewers for advancing to the 2026 World Series! Some may argue that the team itself is still only the second most famous part of the Brewers. The most famous? The FAMOUS RACING SAUSAGES® of course!
Pennington Green Grass Seed
PENNINGTON® is one of the best-known brands lining store shelves during overseeding season, and as you load a bag into your cart or car this weekend, you may notice a striking statement printed on the back: “The color green as applied to grass seed is a registered trademark.”
Fair & White Security Hologram
Fair & White was developed in France in the late 1990s by Continental Laboratories Medica, a French cosmetics company headed by pharmacist and chemist Xavier Tancogne.
20th Century Fox Motion
The 20th Century Fox studio was formed in 1935 through the merger of two film companies with very different histories: Fox Film Corporation and Twentieth Century Pictures.
Gibson Bell Truss Rod Cover
The Gibson Bell Truss Rod Cover shape mark is one of the oldest, still-active shape registrations in the US. The shape was first used in 1922 and first registered in 1975!
Del’s Lemonade
For generations of Rhode Islanders, the Del’s frozen lemonade truck has been a familiar sign of summer. Today, visitors will quickly notice two signature features when encountering a Del’s truck.
Mirado Pencil Configuration
For generations of American students and office workers, the MIRADO® pencil was a familiar No. 2 pencil, recognizable by its distinctive metal ferrule featuring a red band contrasting with yellow or gold surfaces.
Hot Dog Packaging Trademarks
Product packaging (like hot dog packages) can function as a trademark if consumers come to recognize the configuration of a package as belonging to one brand. Do you recognize the brand owners behind the two hot dog packages in the drawing?
Wienermobile
Oscar Mayer’s Wienermobile vehicle was created in 1936, when Carl Mayer, the nephew of Oscar Mayer, came up with a simple but unforgettable advertising idea: put a giant hot dog on wheels and drive it through the streets of Chicago.
World Cup 2026
The WORLD CUP® is back in the USA for the first time since 1994. FIFA has put together a fun trademark portfolio full of traditional and unique non-traditional trademark registrations. Let’s take a look at World Cup history and trademarks!
Axon Yellow
Congratulations to Axon Enterprise for its recent successful trademark registration of the color yellow as applied to its TASER® conducted electrical weapons (CEWs). Axon calls this shade of yellow AXON YELLOW® (the phrase itself is also a registered trademark) and has used the color on its CEWs, training materials, marketing campaigns, and brand initiatives for over 30 years.
Madison Square Garden Marquee Configuration
Did you know that “Madison Square Garden” has been built, demolished, moved, and rebuilt across four different venues in three different locations? In fact, the current Madison Square Garden venue isn’t even at Madison Square.
CMC White Fence Post Position
Commercial Metals Company (CMC) began in 1915 as a small scrap metal business in Dallas, Texas. Over the next century, it grew from a regional recycling operation into a major steel manufacturer, recycler, fabricator, and construction-products company.
Fusite Cloverleaf Terminal Shape
Founded in 1942, Fusite specialized in hermetic sealing for HVAC/R compressor terminals, including one-piece, sealed glass-to-metal electrical feedthroughs. Its name came from that technology: glass fused to metal to create a tight seal around electrical conductors.
Grendene Melissa Bubblegum Shoes
In 1971, brothers Alexandre and Pedro Grendene founded Grendene, a Brazilian plastics company that initially made protective plastic coverings for wine bottles.
Masters Green Jacket
The MASTERS® golf tournament has many famous features and traditions, including the Masters 12th Hole, one of the most infamous holes in golf. Each year, the victor is also awarded the iconic GREEN JACKET®.
Masters 12th Hole
The Masters 12th Hole, known as Golden Bell, is a 155-yard par 3 at Augusta National. It is the shortest hole on the course, but also one of the most nerve-racking and famous holes in golf.
Serapian Stepan
The Serapian Stepan repeating pattern mark is an important piece of trademark history – it is one of the oldest, still active repeating pattern mark registration in the US!
Cambrelle Pique
The Cambrelle Pique repeating pattern mark is an important piece of trademark history – it is the oldest, still active repeating pattern mark registration in the US!
LEGO Minifigures
The early history of LEGO sets consisted mostly of buildings and vehicles, which allowed for lots of creation and playtime, but something was missing: inhabitants of the created worlds that would allow builder to really lose themselves in the roleplaying magic. Enter the LEGO Minifigure.