The WORLD CUP® is back in the USA for the first time since 1994. FIFA has put together a fun trademark portfolio full of traditional and unique non-traditional trademark registrations. Let’s take a look at World Cup history and trademarks!

Congratulations to Axon Enterprise for its recent successful trademark registration of the color yellow as applied to its TASER® conducted electrical weapons (CEWs). Axon calls this shade of yellow AXON YELLOW® (the phrase itself is also a registered trademark) and has used the color on its CEWs, training materials, marketing campaigns, and brand initiatives for over 30 years.

Did you know that “Madison Square Garden” has been built, demolished, moved, and rebuilt across four different venues in three different locations? In fact, the current Madison Square Garden venue isn’t even at Madison Square.

Commercial Metals Company (CMC) began in 1915 as a small scrap metal business in Dallas, Texas. Over the next century, it grew from a regional recycling operation into a major steel manufacturer, recycler, fabricator, and construction-products company.

Founded in 1942, Fusite specialized in hermetic sealing for HVAC/R compressor terminals, including one-piece, sealed glass-to-metal electrical feedthroughs. Its name came from that technology: glass fused to metal to create a tight seal around electrical conductors.

In 1971, brothers Alexandre and Pedro Grendene founded Grendene, a Brazilian plastics company that initially made protective plastic coverings for wine bottles.

The MASTERS® golf tournament has many famous features and traditions, including the Masters 12th Hole, one of the most infamous holes in golf. Each year, the victor is also awarded the iconic GREEN JACKET®.

The Masters 12th Hole, known as Golden Bell, is a 155-yard par 3 at Augusta National. It is the shortest hole on the course, but also one of the most nerve-racking and famous holes in golf.

The Serapian Stepan repeating pattern mark is an important piece of trademark history – it is one of the oldest, still active repeating pattern mark registration in the US!

The Cambrelle Pique repeating pattern mark is an important piece of trademark history – it is the oldest, still active repeating pattern mark registration in the US!

The early history of LEGO sets consisted mostly of buildings and vehicles, which allowed for lots of creation and playtime, but something was missing: inhabitants of the created worlds that would allow builder to really lose themselves in the roleplaying magic. Enter the LEGO Minifigure.

LEGO bricks are registered trademarks for a wide range of goods and services, BUT not actually in connection with toy bricks!

“Alright alright alright.” With those three words in the 1993 movie Dazed and Confused, Matthew McConaughey the movie star was born. But did you know that the iconic phrase is also a rare trademark trifecta?

Al Johnson’s is a Swedish restaurant based in Sister Bay, Wisconsin. The restaurant building has a grass sod roof. And in the summer months, that roof is home to a herd of grazing goats.

The DoALL company was founded in 1927, when Illinois inventor Leighton A. Wilkie built one of the world’s first metal-cutting band saws and launched a company that would quietly reshape the industrial cutting industry.

The VASELINE® brand has gone by a variety of generic names in the past, including healing jelly, petroleum jelly, and (originally before the brand was created) “rod wax.” Not entirely surprisingly for a brand first founded in the 1800s, it has also utilized a wide variety and types of product jars. Let’s take a look!

The MAKER’S MARK® brand is often credited with completely changing the American Whiskey market, including how whiskey was marketed. One of the big visual differentiators? The Maker’s Mark Wax Seal position mark, with its distinctive drips of red wax positioned on the neck of whisky bottles.

In the early 1990s, Porsche was running on fumes due to a poor economy and high production costs. The solution that save the company arrived in 1996 (as a 1997 model) as the Porsche Boxster, a modern, agile roadster priced below the 911 and aimed at a younger audience.

The design and configuration of a Porsche 911 is a protected non-traditional trademark, but did you know that the iconic sports car got its name from a trademark dispute?

Many different smells might come to mind when you think of a bowling alley, some good, but mostly bad. If the bowling ball smelled like mint, you may have encountered a Storm bowling ball bearing the Storm Bowling Ball scent mark – one of the few scent trademark registrations!