University of Miami
Trademark: University of Miami
First Used: 1925
Registered: 1990
Current Owner: THE UNIVERSITY OF MIAMI [1]
Trademark Type: traditional trademark; word mark; design mark
Primarily Associated With: educational services, namely, conducting courses of instruction at the university level, and presenting various athletic events [2]
Brief (and likely incomplete) History [3]:
Congratulations to Miami for advancing through the College Football Playoffs to the 2026 College Football National Championship Game! This week we will be highlighting some college football championship related trademark registrations, including those owned by the University of Miami and Indiana University. Good luck Hurricanes!
Founded in 1925, the University of Miami is relatively young by college standards, but the Hurricanes quickly rose from a regional upstart to national powerhouse in the 1980s, winning five national championships (1983, 1987, 1989, 1991, and 2001) and redefining the sport with swagger, speed, and an unapologetic edge. From the Orange Bowl to “The U,” Miami didn’t just win games, it changed the culture of college football. Has the sleeping giant reawakened, or will the two decade+ wait for another championship continue?
UNIVERSITY OF MIAMI® [4], UNIVERSITY OF MIAMI HURRICANES® [5], and CANES® [6] are registered trademarks for educational services, entertainment services, athletic events, and/or other goods and services. Miami also owns word marks for a variety of slogans, including MIAMI MANIAC® [7] (for live performances by a costumed mascot) and IT’S ALL ABOUT THE U® [8] (for various types of apparel).
Miami has one of the most recognizable logos across colleges and sports: the Miami U Logo [9] design mark is registered for a wide range of goods and services, including first for educational services, namely, conducting courses of instruction at the university level and presenting various athletic events. Miami also owns design marks for the University of Miami Logo [10] (for education and entertainment services) and the Sebastian the Ibis Mascot Logo [11] (for bumper stickers, binders, decals, post cards, and clothing).
Want to see results from prior years? Check out our post on the 2025 College Football National Championship.
Copyright © 2026 by Illustrated IP, LLC. All rights reserved.
[1] Football, MIAMI HURRICANES, https://miamihurricanes.com/sports/football/.
[2] USPTO, U.S. Trademark Registration No. 1,626,363, available at https://tsdr.uspto.gov/#caseNumber=74029617&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[3] Last time Miami won national championship in football: Revisiting 2001 team led by Jeremy Shockey, Clinton Portis, SPORTING NEWS, posted January 14, 2026, and available at https://www.sportingnews.com/us/ncaa-football/news/last-time-miami-won-national-championship-2001/a163f8e80ba2df6cbc1a60bc; Hurricanes History, MIAMI HURRICANES, available at https://miamihurricanes.com/history/.
[4] Id. at 2.
[5] USPTO, U.S. Trademark Registration No. 4,446,820, available at https://tsdr.uspto.gov/#caseNumber=85872311&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[6] USPTO, U.S. Trademark Registration No. 2,011,488, available at https://tsdr.uspto.gov/#caseNumber=74657391&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[7] USPTO, U.S. Trademark Registration No. 1,494,584, available at https://tsdr.uspto.gov/#caseNumber=73659608&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[8] USPTO, U.S. Trademark Registration No. 4,183,135, available at https://tsdr.uspto.gov/#caseNumber=85491388&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[9] USPTO, U.S. Trademark Registration No. 1,752,939, available at https://tsdr.uspto.gov/#caseNumber=74230388&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[10] USPTO, U.S. Trademark Registration No. 1,922,571, available at https://tsdr.uspto.gov/#caseNumber=74577199&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.
[11] USPTO, U.S. Trademark Registration No. 5,304,115, available at https://tsdr.uspto.gov/#caseNumber=86616382&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch.