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Traditional TMs Justin Powley Traditional TMs Justin Powley

New England Patriots

Congratulations to the Patriots for advancing to the 2026 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the New England Patriots and the Seattle Seahawks. Good luck, Pats!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Super Bowl 2026

Congratulations to the New England Patriots and the Seattle Seahawks for advancing to the 2026 SUPER BOWL®! This week we will be highlighting some trademark registrations celebrating the NFL championship game, including those owned by the Patriots and the Seahawks.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Team USA

The 2026 Winter Olympics kick off this week! Officially the XXV Winter Olympic Games (or Milano Cortina 2026). Let’s take a look at some trademarks and Team USA history!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Grammy

The GRAMMY AWARDS® (or GRAMMY®, GRAMMYS®, or MUSIC'S BIGGEST NIGHT®, if you prefer) is an annual awards show recognizing outstanding achievements in music.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Grown in Idaho Logo

The Grown in Idaho Logo design mark isn’t just a feel-good farm badge; it is one of the oldest still-active certification marks in the US and a result of one of the strictest agricultural certification systems in the United States.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Indiana University

Indiana University is one of the oldest public universities west of the Allegheny Mountains. IU was first founded as a state seminary in 1820 before becoming Indiana College in 1828 and getting renamed to Indiana University in 1838. While IU has a long and storied basketball history, its football team has not seen as much success before recent years.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

College Football National Championship 2026

Congratulations to the University of Miami and Indiana University for advancing through the College Football Playoffs to the 2026 College Football National Championship Game! This week we will be highlighting some college football championship related trademark registrations, including those owned by the Miami Hurricanes and the Indiana Hoosiers. Good luck to both teams!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Golden Globes

The Golden Globes (or GOLDEN GLOBE® or HOLLYWOOD'S PARTY OF THE YEAR®, if you prefer) is an annual awards show recognizing outstanding achievements in motion pictures and television.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Omega Logo

The Omega Logo is a significant piece of trademark history – it is one of the oldest still-active design mark registrations in the United States! And like many of the best long-lasting trademarks, it wasn’t born in a boardroom but grew out of a reputation for quality that came first.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Vaseline Jar Shape

The VASELINE® brand has gone by a variety of generic names in the past, including healing jelly, petroleum jelly, and (originally before the brand was created) “rod wax.” Not entirely surprisingly for a brand first founded in the 1800s, it has also utilized a wide variety and types of product jars. Let’s take a look!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Vaseline

VASELINE® petroleum jelly was first discovered as “rod wax,” a sticky substance scraped off oil pump rods. It turns out that putting “rod wax” on your skin was useful long before the internet made jokes about it.

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Non-Traditional TMs Justin Powley Non-Traditional TMs Justin Powley

Maker’s Mark Wax Seal

The MAKER’S MARK® brand is often credited with completely changing the American Whiskey market, including how whiskey was marketed. One of the big visual differentiators? The Maker’s Mark Wax Seal position mark, with its distinctive drips of red wax positioned on the neck of whisky bottles.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Maker’s Mark

The Maker’s Mark brand was founded in the 1950s. Bill Samuels, Sr. shaped everything people would taste in the whisky, and his wife Margie Samuels shaped everything people would see in the brand.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

MLS Cup 2025

Congratulations to Inter Miami CF and Vancouver Whitecaps FC for advancing to the 2025 MLS CUP®. Let’s take a look at some Major League Soccer trademark registrations!

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