The Elf on the Shelf® brand was born out of a cherished family tradition and entrepreneurial vision. Carol Aebersold, along with her twin daughters, Chanda Bell and Christa Pitts, wanted to share the special holiday ritual they had grown up with.

The NBC Chimes sound mark is not just one of the most famous sounds in broadcasting history, but also a significant piece of trademark history – it is the oldest, still active sound mark registration in the United States! Although the sound has varied over time, the NBC Chimes sound mark was first used in 1961 and registered as a trademark in 1971, and is still in use in connection with broadcasting television programs today.

A sound mark protects distinctive sound(s) associated with a brand. The sound mark must be used in connection with a good or a service and must distinctively identify that good or service as being offered by the brand owner.

The Cool Whip® brand, not to be mixed up with the Miracle Whip® brand (seriously, don’t. it’s a long story. trust us on this one), was invented as a convenient alternative to traditional whipped cream.

The Miracle Whip® brand finds its origins in both the Industrial Revolution and the Great Depression. Miracle Whip was created to be a more affordable mayonnaise during the Great Depression, by combining the ingredients of mayonnaise with cheaper salad dressing.

The Keystone Red Brand Fencing mark is a significant piece of trademark history – it is the oldest, still active position mark registration in the United States! Both the position mark, and the word mark RED BRAND®, are registered trademarks still used in connection with fencing materials today.

A position mark is a type of trade dress consisting of the specific placement or position of features (e.g., color, shapes, etc.) or parts on a product or product packaging.

Happy Thanksgiving! Sometimes it can be hard to decide what to serve or eat as the main course. Feeling a little weird? The perfect solution may be to just choose all the meats and go with the Turducken® roast.

Happy Thanksgiving! Looking to celebrate as a vegetarian, vegan, non-meat eater, or fan of plant-based meats? Why not go for the classic: the Tofurky® brand roast!

Happy Thanksgiving! To celebrate, you guessed it, here are some of our favorite Thanksgiving-related trademarks. We hope you enjoy the holiday week!

The United States Playing Card Company is the owner of several timeless and historically significant trademark registrations, including the Bicycle® Playing Card configuration mark, one of the earliest, still active US trade dress and configuration mark registration. The Bicycle brand of playing cards was first introduced in 1885 by the United States Playing Card Company, which was founded in 1867 in Cincinnati, Ohio.

A configuration mark is a type of trade dress consisting of the specific arrangement of features or parts in a product – it captures the overall design of a product, which can include combinations of shape(s), color(s), word(s), and other visual feature(s) present in the design.

Wite-Out® Brand correction fluid was invented in the 1960s by two friends hoping to solve an annoying problem at the time:  they wanted to correct typing errors easily but available correction fluids at that time would smudge ink on photostatic paper.

The world’s first correction fluid was invented in 1951 by Bette Nesmith Graham (the mother of Michael Nesmith from The Monkees!). Bette’s work as a typist led her to experiment with solutions for correcting accidental typing mistakes, and the LIQUID PAPER® brand was born.

The Coca-Cola Logo was designed using Spencerian script font, a flowing script that was a popular style in the late 1800s. Over the years, the Coca-Cola Logo has remained remarkably consistent, with only minor tweaks to modernize it while preserving its classic feel. The Coca-Cola Logo’s timeless design has played a critical role in establishing the brand's visual identity and has become one of the most recognized logos worldwide.

In the early 1900s, Coca-Cola sought to create a new bottle that would stand out amidst its competitors. The winning design came from the Root Glass Company in Terre Haute, Indiana, creating a unique bottle shape inspired by the cocoa pod's shape and vertical ridges.

A shape mark is a type of trade dress consisting of a specific and recognizable shape used to identify a brand. The three-dimensional shape in a shape mark can be applied to a product or its packaging.

Congratulations to the ALCS® champion New York Yankees for advancing to the 2024 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

Congratulations to the NLCS® champion Los Angeles Dodgers for advancing to the 2025 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the defending champion Los Angeles Dodgers. Play ball!

Congratulations to the New York Yankees and Los Angeles Dodgers for advancing to the 2024 World Series! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!