It is mid-March which can only mean one thing: March Madness® is almost here! Conference tournaments are still playing out, this weekend on Selection Sunday® the bracket will be set, and next week The Big Dance® will officially begin.

Velcro® is an amalgam of the French words “Velour” (velvet) and “Crochet” (hook). In 1941, Swiss engineer George de Mestral was inspired by a simple yet persistent natural occurrence—burrs clinging to his dog’s fur during a hike. Intrigued by the tiny hooks on the burrs that latched onto fabric and hair, he set out to develop a textile fastener that mimicked this mechanism.

The Swiss Army Logo was first adopted by Victorinox internationally in 1909, and in the US in 1974. At that time, Karl Elsener, the founder of Victorinox, introduced the emblem to differentiate his knives from those of competitors and to emphasize their Swiss origin and quality.

In the late 1800s, the Swiss Army commissioned the creation of a simple folding pocketknife for use by their soldiers for opening canned food and disassembling service rifles that typically required a screwdriver.

Congratulations to the Eagles for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Eagles!

Congratulations to the Chiefs for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Chiefs!

Congratulations to the Philadelphia Eagles and the Kansas City Chiefs for advancing to the 2025 SUPER BOWL®! This week we will be highlighting some trademark registrations celebrating the NFL championship game, including those owned by Philadelphia and Kansas City. Good luck to both teams!

The sport of table tennis first originated in England in the late 1800’s as a parlor game played by the upper class. Table tennis quickly caught on with the public and was marketed under a variety of wild brand names including Gossima, Whiff Waff, Parlour Tennis, Indoor Tennis, Pom-Pom, Pim-Pam, Netto, Clip-Clap, and of course Ping-Pong®.

We hope for a great game on the field, but based on trademark portfolios it isn’t close. OHIO STATE®, OHIO STATE UNIVERSITY®, THE OHIO STATE UNIVERSITY®, OSU®, whatever trademarked name you want to call them (maybe not whatever name you want, looking at you Michigan fans), the school has one awesome collection of trademark registrations, including a can’t-believe-it’s-registered word mark and several unique non-traditional trademarks.

Congratulations to Notre Dame for advancing through the College Football Playoffs to the 2025 College Football National Championship Game!

Congratulations to Notre Dame and Ohio State University for advancing through the College Football Playoffs to the 2025 College Football National Championship Game! This week we will be highlighting some college football championship related trademark registrations, including those owned by Notre Dame and Ohio State University.

The New Year’s Rockin’ Eve® show was created by television and radio personality Dick Clark as a modern alternative to traditional New Year’s Eve programming like Guy Lombardo’s long-running New Year’s Eve specials.

The Elf on the Shelf® brand was born out of a cherished family tradition and entrepreneurial vision. Carol Aebersold, along with her twin daughters, Chanda Bell and Christa Pitts, wanted to share the special holiday ritual they had grown up with.

The Cool Whip® brand, not to be mixed up with the Miracle Whip® brand (seriously, don’t. it’s a long story. trust us on this one), was invented as a convenient alternative to traditional whipped cream.

The Miracle Whip® brand finds its origins in both the Industrial Revolution and the Great Depression. Miracle Whip was created to be a more affordable mayonnaise during the Great Depression, by combining the ingredients of mayonnaise with cheaper salad dressing.

Happy Thanksgiving! Sometimes it can be hard to decide what to serve or eat as the main course. Feeling a little weird? The perfect solution may be to just choose all the meats and go with the Turducken® roast.

Happy Thanksgiving! Looking to celebrate as a vegetarian, vegan, non-meat eater, or fan of plant-based meats? Why not go for the classic: the Tofurky® brand roast!

Happy Thanksgiving! To celebrate, you guessed it, here are some of our favorite Thanksgiving-related trademarks. We hope you enjoy the holiday week!

Wite-Out® Brand correction fluid was invented in the 1960s by two friends hoping to solve an annoying problem at the time:  they wanted to correct typing errors easily but available correction fluids at that time would smudge ink on photostatic paper.

The world’s first correction fluid was invented in 1951 by Bette Nesmith Graham (the mother of Michael Nesmith from The Monkees!). Bette’s work as a typist led her to experiment with solutions for correcting accidental typing mistakes, and the LIQUID PAPER® brand was born.