Love it or hate it, the most iconic Easter candy is undoubtedly Peeps® marshmallow candy. Let’s take a look at this enduring treat’s trademark portfolio!

The Ski-Doo Yellow color was first used on the Ski-Doo Model K60 released in 1959. Since that time, Ski-Doo brand snowmobiles have consistently included the Ski-Doo Yellow color in some form, most typically applied to the hood of the snowmobile.

March Madness® is winding down and the Final Four® is set. The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Florida Gators!

Yamaha’s Wave Runner® brand of personal watercrafts incorporates a unique visual display that sets it apart from other brand offerings. The Yamaha Visibility Spout motion mark (commonly known as the “Rooster Tail” or just “tail for short) is a pressurized stream of water exiting vertically from the rear end of the personal watercraft.

Gerber introduced the Gator® series of knives as part of its effort to create a high-performance knife line for outdoor and hunting enthusiasts. Of course, a defining feature of the Gator series is the iconic Gerber Gator Knife texture mark applied to the handle.

The color red as applied to pocketknives is a registered trademark owned by VICTORINOX AG (Swiss Army Brand). The Swiss Army Red color mark associated with Swiss Army® pocketknives has a deep-rooted history tied to the knives' origins and the Swiss national identity.

The Ultra PRO Card Protector Sleeve hologram mark is a significant piece of trademark history – it is the oldest, still active hologram mark trademark registration in the United States. The Ultra PRO Card Protector Sleeve hologram mark was first used in 1995 and registered as a trademark in 1998.

Congratulations to the Eagles for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Eagles!

Congratulations to the Chiefs for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Chiefs!

You sit down to watch some Saturday morning cartoons and the familiar Hanna-Barbera Star swirls on the screen. No matter the cartoon that was about to play, you knew you were in for some high-quality entertainment. Also known as the “Swirling Star” or the “Hanna-Barbera Rainbow,” the Hanna-Barbera Star motion mark is an iconic piece of animation and branding history.

We hope for a great game on the field, but based on trademark portfolios it isn’t close. OHIO STATE®, OHIO STATE UNIVERSITY®, THE OHIO STATE UNIVERSITY®, OSU®, whatever trademarked name you want to call them (maybe not whatever name you want, looking at you Michigan fans), the school has one awesome collection of trademark registrations, including a can’t-believe-it’s-registered word mark and several unique non-traditional trademarks.

Congratulations to Notre Dame and Ohio State University for advancing through the College Football Playoffs to the 2025 College Football National Championship Game! This week we will be highlighting some college football championship related trademark registrations, including those owned by Notre Dame and Ohio State University.

The Power Plus Cherry Lubricant scent mark is a significant piece of trademark history – it is the oldest, still active scent mark trademark registration in the United States. The Power Plus Cherry Lubricant scent mark was first used in 1990 and registered as a trademark in 2001. With its unique pink coloring and trademarked cherry scent, Power Plus brand lubricants are still in use and sold today.

The NBC Chimes sound mark is not just one of the most famous sounds in broadcasting history, but also a significant piece of trademark history – it is the oldest, still active sound mark registration in the United States! Although the sound has varied over time, the NBC Chimes sound mark was first used in 1961 and registered as a trademark in 1971, and is still in use in connection with broadcasting television programs today.

The Keystone Red Brand Fencing mark is a significant piece of trademark history – it is the oldest, still active position mark registration in the United States! Both the position mark, and the word mark RED BRAND®, are registered trademarks still used in connection with fencing materials today.

The United States Playing Card Company is the owner of several timeless and historically significant trademark registrations, including the Bicycle® Playing Card configuration mark, one of the earliest, still active US trade dress and configuration mark registration. The Bicycle brand of playing cards was first introduced in 1885 by the United States Playing Card Company, which was founded in 1867 in Cincinnati, Ohio.

In the early 1900s, Coca-Cola sought to create a new bottle that would stand out amidst its competitors. The winning design came from the Root Glass Company in Terre Haute, Indiana, creating a unique bottle shape inspired by the cocoa pod's shape and vertical ridges.

Congratulations to the ALCS® champion New York Yankees for advancing to the 2024 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

Congratulations to the New York Yankees and Los Angeles Dodgers for advancing to the 2024 World Series! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

The Owens Corning Pink Color is a significant piece of trademark history – it was the first single color mark ever registered in the United States! Both the color mark, and the word mark PINK®, are registered trademarks still used in connection with insulating materials today.