Launched in 2017, Tiffany HardWear jewelry quickly become one of Tiffany’s signature jewelry lines. The unique shape and 3D configuration is instantly recognizable – once you see it, you know it is TIFFANY & CO.

In 1845 the TIFFANY BLUE® color, also known as “robin's-egg blue” or “forget-me-not blue,” was chosen by Charles Lewis Tiffany for the cover of the first Blue Book, Tiffany's annual collection of handcrafted jewels.

In 1967, Fiskars created the first plastic-handled scissors. But why did they make the plastic handles orange? Well, according to Fiskars it was merely random.

The iconic hum and clash of the Lightsaber® has transcended generations, captivating people of all ages. Whether it's youngsters reenacting epic battles in their backyard with sticks or fans of all ages at conventions with props, the distinctive Lightsaber Sound is a universal symbol of the Star Wars saga, sparking imagination and excitement worldwide.

Zamboni® ice resurfacing machines have permeated popular culture, becoming iconic symbols in ice sports and entertainment. In fact, the configuration of a Zamboni® ice resurfacing machine is now a trademark. The look of the modern and iconic Zamboni® ice resurfacing machine dates back to the late 1970s.

A "non-traditional" trademark refers to a unique and unconventional form of trademark that goes beyond the typical words, slogans, and logos commonly associated with branding. Non-traditional trademarks include elements like colors, sounds, three-dimensional shapes, and even scents.

One of the most recognizable features on a JEEP® brand vehicle is the iconic seven-slot grille, usually paired with rounded headlamps. Similar to the origin of the “JEEP” name, there is some mystery surrounding how the seven-slot grille came to be.

The smell that instantly brings you back to childhood (or parenthood). Anyone who has played with, or cleaned up, PLAY-DOH® putty can still remember the smell of the putty in your hands, both before and long-after touching it.