Darth Vader®, with his signature red Lightsaber®, is one of the most legendary and iconic villains in movie history. Equally iconic? Darth Vader’s trademark portfolio – let’s take a look!

The Q-tips® brand originated in the 1920s when inventor Leo Gerstenzang observed his wife attaching bits of cotton to toothpicks to clean their baby's ears.

Love it or hate it, the most iconic Easter candy is undoubtedly Peeps® marshmallow candy. Let’s take a look at this enduring treat’s trademark portfolio!

The Ski-Doo Yellow color was first used on the Ski-Doo Model K60 released in 1959. Since that time, Ski-Doo brand snowmobiles have consistently included the Ski-Doo Yellow color in some form, most typically applied to the hood of the snowmobile.

Early snowmobiles resembled a truck with skis and track propulsion, primary intended for traversing the Canadian prairie. In the 1950s, improvements in smaller and lighter internal combustion engines led Bombardier to invent the first commercial successful snowmobile: the Ski-Doo® brand snowmobile.

March Madness® [3] is winding down and the Final Four® [4] is set. Congrats to the Florida Gators, Duke Blue Devils, Houston Cougars, and Auburn Tigers! The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Houston Cougars.

March Madness® is winding down and the Final Four® is set. Congrats to the Florida Gators, Duke Blue Devils, Houston Cougars, and Auburn Tigers! The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Auburn Tigers.

March Madness® is winding down and the Final Four® is set. Congrats to the Florida Gators, Duke Blue Devils, Houston Cougars, and Auburn Tigers! The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Duke Blue Devils.

March Madness® is winding down and the Final Four® is set. The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Florida Gators!

March Madness® is winding down and the Final Four® is set. Congrats to the Florda Gators, Duke Blue Devils, Houston Cougars, and Auburn Tigers! The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team.

The history of Sea-Doo (and personal watercrafts) begins in the 1960s when Bombardier Recreational Products (BRP), a Canadian company known for its Ski-Doo® snowmobiles, sought to create a personal watercraft that mirrored the thrill of riding a Ski-Doo snowmobile on water.

Yamaha’s Wave Runner® brand of personal watercrafts incorporates a unique visual display that sets it apart from other brand offerings. The Yamaha Visibility Spout motion mark (commonly known as the “Rooster Tail” or just “tail for short) is a pressurized stream of water exiting vertically from the rear end of the personal watercraft.

Neil Kobayashi, known as the "Wave Runner Papa," invented the Wave Runner® personal watercraft. His vision was shaped during the 1970s while stationed in Shonan, Japan. Inspired by small, motorized watercraft like surfboards fitted with propulsion devices, Kobayashi aimed to develop an affordable and widely accessible craft.

The Kawasaki Jet Ski JS400 entered the market in 1973 and was an immediate hit. Unlike its predecessors, the Jet Ski personal watercraft was lightweight, maneuverable, and designed for high-performance water sports.

It is mid-March which can only mean one thing: March Madness® is almost here! Conference tournaments are still playing out, this weekend on Selection Sunday® the bracket will be set, and next week The Big Dance® will officially begin.

Let’s talk about taste marks. We know what you are thinking: “A taste mark? Really? That’s possible?” Well, you are half right.

Velcro® is an amalgam of the French words “Velour” (velvet) and “Crochet” (hook). In 1941, Swiss engineer George de Mestral was inspired by a simple yet persistent natural occurrence—burrs clinging to his dog’s fur during a hike. Intrigued by the tiny hooks on the burrs that latched onto fabric and hair, he set out to develop a textile fastener that mimicked this mechanism.

Gerber introduced the Gator® series of knives as part of its effort to create a high-performance knife line for outdoor and hunting enthusiasts. Of course, a defining feature of the Gator series is the iconic Gerber Gator Knife texture mark applied to the handle.

A texture mark protects distinctive texture(s) associated with a brand. Whereas some of the previous types of trademarks we have discussed protect the visual appearance of a good or service, a texture mark protects the touch and feel of a good.

The color red as applied to pocketknives is a registered trademark owned by VICTORINOX AG (Swiss Army Brand). The Swiss Army Red color mark associated with Swiss Army® pocketknives has a deep-rooted history tied to the knives' origins and the Swiss national identity.