The Cool Whip® brand, not to be mixed up with the Miracle Whip® brand (seriously, don’t. it’s a long story. trust us on this one), was invented as a convenient alternative to traditional whipped cream.

The Miracle Whip® brand finds its origins in both the Industrial Revolution and the Great Depression. Miracle Whip was created to be a more affordable mayonnaise during the Great Depression, by combining the ingredients of mayonnaise with cheaper salad dressing.

Happy Thanksgiving! Sometimes it can be hard to decide what to serve or eat as the main course. Feeling a little weird? The perfect solution may be to just choose all the meats and go with the Turducken® roast.

Happy Thanksgiving! Looking to celebrate as a vegetarian, vegan, non-meat eater, or fan of plant-based meats? Why not go for the classic: the Tofurky® brand roast!

Happy Thanksgiving! To celebrate, you guessed it, here are some of our favorite Thanksgiving-related trademarks. We hope you enjoy the holiday week!

Wite-Out® Brand correction fluid was invented in the 1960s by two friends hoping to solve an annoying problem at the time:  they wanted to correct typing errors easily but available correction fluids at that time would smudge ink on photostatic paper.

The world’s first correction fluid was invented in 1951 by Bette Nesmith Graham (the mother of Michael Nesmith from The Monkees!). Bette’s work as a typist led her to experiment with solutions for correcting accidental typing mistakes, and the LIQUID PAPER® brand was born.

The Coca-Cola Logo was designed using Spencerian script font, a flowing script that was a popular style in the late 1800s. Over the years, the Coca-Cola Logo has remained remarkably consistent, with only minor tweaks to modernize it while preserving its classic feel. The Coca-Cola Logo’s timeless design has played a critical role in establishing the brand's visual identity and has become one of the most recognized logos worldwide.

Congratulations to the ALCS® champion New York Yankees for advancing to the 2024 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

Congratulations to the NLCS® champion Los Angeles Dodgers for advancing to the 2025 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the defending champion Los Angeles Dodgers. Play ball!

Congratulations to the New York Yankees and Los Angeles Dodgers for advancing to the 2024 World Series! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the Los Angeles Dodgers. Play ball!

The Wiffle® brand found its start in 1953 as David Mullany, a retired semipro baseball pitcher, watched his 12-year-old son and a friend play a game in their backyard with a perforated plastic golf ball and a broomstick.

The Samson Rope Logo is a significant piece of trademark history – it is not only the oldest still-active design mark registration in the United States, but also the oldest still-active trademark registration of any kind in the United States.

You step up to a Starbucks counter or drive up to a drive-through window, order your coffee and select a size: Tall, Grande, and Venti®. Why the unique size names instead of the common small, medium, and large?

Did you know, the iconic Frappuccino® frozen coffee actually wasn’t created by Starbucks? Frappuccino® frozen coffee was first released by Coffee Connection, a small chain operating in Massachusetts.

The DOUBLESHOT® ready-to-drink coffee was introduced as part of Starbucks' expansion into ready-to-drink coffee beverages.

In the early 2000s, Starbucks was riding high on its first hit seasonal drink: the Peppermint Mocha. Eager to create a new hit for the fall season, Peter Dukes, leader of the espresso team, gathered with a small group in Starbucks secure research and development lab nicknamed the “Liquid Lab.”

Washburn’s Gold Medal® is a significant piece of trademark history – it is the oldest still-active word mark registration in the United States.

Deere & Company was founded in 1837 by the man himself, the blacksmith John Deere. Deere made his initial claim to fame by developing the first commercially successful, self-scouring steel plow.

In 1837, Charles Tiffany and John Young founded Tiffany & Young in New York City, initially as a stationery and fancy goods emporium. A few decades later, in 1853, Charles Tiffany took control of the company, renaming it Tiffany & Co. and focusing on jewelry.