Almost everyone remembers sharpening a bright yellow pencil with a green-and-yellow ferrule and pink eraser during their school days. That classroom staple was the TICONDEROGA®, a pencil so iconic its look has become as recognizable as its name.

In December 1948, the Globetrotters started using “Sweet Georgia Brown” as their signature theme, choosing it precisely because the playful bounce of Brother Bones’ whistling version of the song matched their fast-dribbling exhibitions and comic timing.

The Reese’s Orange color mark is a significant piece of trademark history – it is one of the oldest still-registered single color marks in the United States!

Dooney & Bourke’s big breakthrough came with the launch of the All-Weather Leather® handbags in the early 1980s, featuring a specially treated pebble-grained cowhide that was water-repellent and resistant to scuffs, giving the bags both durability and a distinct textured look.

The CHS Aluminum Fence Post position mark is a significant piece of trademark history – it is one of the oldest, still active position mark registration in the United States!

In 1992, Columbia Pictures hired artist Michael Deas to give the Columbia Lady a complete redesign. The studio used his painting as the basis for a new animated logo, which begins with a field of clouds before zooming out to reveal the figure and her torch. That Columbia Pictures motion mark debuted in 1993.

The Squeezer Trip Playing Card is both an important part of trademark history and an important part of playing card history.

Moroccanoil is the owner of two unique non-traditional trademark registrations: the Moroccanoil Packaging configuration mark and the Moroccanoil Scent mark (a distinct aroma the company calls Fragrance Originale).

The Qualitex Green-Gold color mark is an important piece of trademark history. It is one of the oldest, still-active color mark registrations in the United States. This color mark is also a primary reason that color marks exist today: it was the trademark registration at issue in the landmark Supreme Court case Qualitex Co. v. Jacobson Products Co., 514 U.S. 159 (1995).

The most famous sound on The Simpsons, and possibly the most famous catchphrase in television history, is Homer Simpsons’ “D’oh!” The origin of the D’oh! sound mark comes from the character’s long-time voice actor, Dan Castellaneta.

What’s the first thing you notice when you see Dairy Queen soft-serve ice cream? Miraculously consistent at every location and across ice cream servings, the shape of the curl formed on the top of each soft-serve is a registered non-traditional trademark owned by Dairy Queen.

Summer is officially here! Whether you are craving a DILLY® Bar, BUSTER BAR®, PEANUT BUSTER® Parfait, BLIZZARD®, PECAN MUDSLIDE®, STARKISS®, ARCTIC RUSH®, or just a plain old THE CONE WITH THE CURL ON TOP®, the Dairy Queen brand has got your back.

Did you know the Game Boy was not Nintendo’s first handheld console? Before the Game Boy’s pixelated green screens took over the world, Nintendo released the Game & Watch on April 28, 1980.

Did you know that Nintendo’s home console journey did not begin with the Nintendo Entertainment System (NES) (known as the Famicom in Japan)? Nintendo released its first home console in Japan on June 1, 1977: the Color TV-Game.

The court is swept and the basketball is ready for tipoff. Congratulations to the Oklahoma City Thunder and the Indiana Pacers for advancing to the 2025 NBA® Finals! Over the next few days we will be highlighting some trademark registrations celebrating the NBA’s championship game, including those owned by Oklahoma City and Indiana. Good luck to both teams!

The ice is resurfaced and the puck is ready to be dropped. Congratulations to the Edmonton Oilers and the Florida Panthers for advancing to the 2025 STANLEY CUP® finals! Let’s take a look at trademark registrations celebrating the NHL’s championship game!

What if we told you that Christian Louboutin’s iconic red sole began with a bottle of nail polish? First starting as a “fortuitous accident,” today the Louboutin Red Sole position mark adorns red carpets and fashion editorials alike.

What comes to mind when you see a Clydesdale horse? What about a Clydesdale horse in connection with the sale of beer? That’s right, the use of live Clydesdale horses in connection with the sale of beer is a registered trademark.

When you see a Bud Light bottle or Budweiser can, do you instantly recognize it? Even if you don’t see the brand name? Anheuser-Busch owns two unique trademark registrations covering the visual look of its bottles and cans – let’s take a look!

Darth Vader®, with his signature red Lightsaber®, is one of the most legendary and iconic villains in movie history. Equally iconic? Darth Vader’s trademark portfolio – let’s take a look!