March Madness® is winding down and the Final Four® is set. Congrats to the Florida Gators, Duke Blue Devils, Houston Cougars, and Auburn Tigers! The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Auburn Tigers.

March Madness® is winding down and the Final Four® is set. Congrats to the Florida Gators, Duke Blue Devils, Houston Cougars, and Auburn Tigers! The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Duke Blue Devils.

March Madness® is winding down and the Final Four® is set. The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team. Today, let’s look at the trademark portfolio for the Florida Gators!

March Madness® is winding down and the Final Four® is set. Congrats to the Florda Gators, Duke Blue Devils, Houston Cougars, and Auburn Tigers! The games don’t start until next weekend, but we are getting a jump start at looking at the trademark registrations for the Final Four and each team.

The history of Sea-Doo (and personal watercrafts) begins in the 1960s when Bombardier Recreational Products (BRP), a Canadian company known for its Ski-Doo® snowmobiles, sought to create a personal watercraft that mirrored the thrill of riding a Ski-Doo snowmobile on water.

Neil Kobayashi, known as the "Wave Runner Papa," invented the Wave Runner® personal watercraft. His vision was shaped during the 1970s while stationed in Shonan, Japan. Inspired by small, motorized watercraft like surfboards fitted with propulsion devices, Kobayashi aimed to develop an affordable and widely accessible craft.

The Kawasaki Jet Ski JS400 entered the market in 1973 and was an immediate hit. Unlike its predecessors, the Jet Ski personal watercraft was lightweight, maneuverable, and designed for high-performance water sports.

It is mid-March which can only mean one thing: March Madness® is almost here! Conference tournaments are still playing out, this weekend on Selection Sunday® the bracket will be set, and next week The Big Dance® will officially begin.

Velcro® is an amalgam of the French words “Velour” (velvet) and “Crochet” (hook). In 1941, Swiss engineer George de Mestral was inspired by a simple yet persistent natural occurrence—burrs clinging to his dog’s fur during a hike. Intrigued by the tiny hooks on the burrs that latched onto fabric and hair, he set out to develop a textile fastener that mimicked this mechanism.

The Swiss Army Logo was first adopted by Victorinox internationally in 1909, and in the US in 1974. At that time, Karl Elsener, the founder of Victorinox, introduced the emblem to differentiate his knives from those of competitors and to emphasize their Swiss origin and quality.

In the late 1800s, the Swiss Army commissioned the creation of a simple folding pocketknife for use by their soldiers for opening canned food and disassembling service rifles that typically required a screwdriver.

Congratulations to the Eagles for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Eagles!

Congratulations to the Chiefs for advancing to the 2025 Super Bowl®! This week we will be highlighting some NFL championship related trademark registrations, including those owned by the Kansas City Chiefs and the Philadelphia Eagles. Good luck, Chiefs!

Congratulations to the Philadelphia Eagles and the Kansas City Chiefs for advancing to the 2025 SUPER BOWL®! This week we will be highlighting some trademark registrations celebrating the NFL championship game, including those owned by Philadelphia and Kansas City. Good luck to both teams!

The sport of table tennis first originated in England in the late 1800’s as a parlor game played by the upper class. Table tennis quickly caught on with the public and was marketed under a variety of wild brand names including Gossima, Whiff Waff, Parlour Tennis, Indoor Tennis, Pom-Pom, Pim-Pam, Netto, Clip-Clap, and of course Ping-Pong®.

We hope for a great game on the field, but based on trademark portfolios it isn’t close. OHIO STATE®, OHIO STATE UNIVERSITY®, THE OHIO STATE UNIVERSITY®, OSU®, whatever trademarked name you want to call them (maybe not whatever name you want, looking at you Michigan fans), the school has one awesome collection of trademark registrations, including a can’t-believe-it’s-registered word mark and several unique non-traditional trademarks.

Congratulations to Notre Dame for advancing through the College Football Playoffs to the 2025 College Football National Championship Game!

Congratulations to Notre Dame and Ohio State University for advancing through the College Football Playoffs to the 2025 College Football National Championship Game! This week we will be highlighting some college football championship related trademark registrations, including those owned by Notre Dame and Ohio State University.

The New Year’s Rockin’ Eve® show was created by television and radio personality Dick Clark as a modern alternative to traditional New Year’s Eve programming like Guy Lombardo’s long-running New Year’s Eve specials.

The Elf on the Shelf® brand was born out of a cherished family tradition and entrepreneurial vision. Carol Aebersold, along with her twin daughters, Chanda Bell and Christa Pitts, wanted to share the special holiday ritual they had grown up with.