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Traditional TMs Justin Powley Traditional TMs Justin Powley

Super Bowl 2025

Congratulations to the Philadelphia Eagles and the Kansas City Chiefs for advancing to the 2025 SUPER BOWL®! This week we will be highlighting some trademark registrations celebrating the NFL championship game, including those owned by Philadelphia and Kansas City. Good luck to both teams!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Ping-Pong

The sport of table tennis first originated in England in the late 1800’s as a parlor game played by the upper class. Table tennis quickly caught on with the public and was marketed under a variety of wild brand names including Gossima, Whiff Waff, Parlour Tennis, Indoor Tennis, Pom-Pom, Pim-Pam, Netto, Clip-Clap, and of course Ping-Pong®.

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Traditional TMs, Non-Traditional TMs Justin Powley Traditional TMs, Non-Traditional TMs Justin Powley

Ohio State

We hope for a great game on the field, but based on trademark portfolios it isn’t close. OHIO STATE®, OHIO STATE UNIVERSITY®, THE OHIO STATE UNIVERSITY®, OSU®, whatever trademarked name you want to call them (maybe not whatever name you want, looking at you Michigan fans), the school has one awesome collection of trademark registrations, including a can’t-believe-it’s-registered word mark and several unique non-traditional trademarks.

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Traditional TMs, Non-Traditional TMs Justin Powley Traditional TMs, Non-Traditional TMs Justin Powley

College Football National Championship 2025

Congratulations to Notre Dame and Ohio State University for advancing through the College Football Playoffs to the 2025 College Football National Championship Game! This week we will be highlighting some college football championship related trademark registrations, including those owned by Notre Dame and Ohio State University.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

New Year’s Rockin’ Eve

The New Year’s Rockin’ Eve® show was created by television and radio personality Dick Clark as a modern alternative to traditional New Year’s Eve programming like Guy Lombardo’s long-running New Year’s Eve specials.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

The Elf On The Shelf

The Elf on the Shelf® brand was born out of a cherished family tradition and entrepreneurial vision. Carol Aebersold, along with her twin daughters, Chanda Bell and Christa Pitts, wanted to share the special holiday ritual they had grown up with.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Cool Whip

The Cool Whip® brand, not to be mixed up with the Miracle Whip® brand (seriously, don’t. it’s a long story. trust us on this one), was invented as a convenient alternative to traditional whipped cream.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Miracle Whip

The Miracle Whip® brand finds its origins in both the Industrial Revolution and the Great Depression. Miracle Whip was created to be a more affordable mayonnaise during the Great Depression, by combining the ingredients of mayonnaise with cheaper salad dressing.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Turducken

Happy Thanksgiving! Sometimes it can be hard to decide what to serve or eat as the main course. Feeling a little weird? The perfect solution may be to just choose all the meats and go with the Turducken® roast.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Wite-Out

Wite-Out® Brand correction fluid was invented in the 1960s by two friends hoping to solve an annoying problem at the time:  they wanted to correct typing errors easily but available correction fluids at that time would smudge ink on photostatic paper.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Liquid Paper

The world’s first correction fluid was invented in 1951 by Bette Nesmith Graham (the mother of Michael Nesmith from The Monkees!). Bette’s work as a typist led her to experiment with solutions for correcting accidental typing mistakes, and the LIQUID PAPER® brand was born.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Coca-Cola Logo

The Coca-Cola Logo was designed using Spencerian script font, a flowing script that was a popular style in the late 1800s. Over the years, the Coca-Cola Logo has remained remarkably consistent, with only minor tweaks to modernize it while preserving its classic feel. The Coca-Cola Logo’s timeless design has played a critical role in establishing the brand's visual identity and has become one of the most recognized logos worldwide.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Dodgers

Congratulations to the NLCS® champion Los Angeles Dodgers for advancing to the 2025 World Series®! This week we will be highlighting some World Series related trademark registrations, including those owned by Major League Baseball, the New York Yankees, and the defending champion Los Angeles Dodgers. Play ball!

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Wiffle

The Wiffle® brand found its start in 1953 as David Mullany, a retired semipro baseball pitcher, watched his 12-year-old son and a friend play a game in their backyard with a perforated plastic golf ball and a broomstick.

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Traditional TMs Justin Powley Traditional TMs Justin Powley

Samson Rope Logo

The Samson Rope Logo is a significant piece of trademark history – it is not only the oldest still-active design mark registration in the United States, but also the oldest still-active trademark registration of any kind in the United States.

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