Product packaging (like hot dog packages) can function as a trademark if consumers come to recognize the configuration of a package as belonging to one brand. Do you recognize the brand owners behind the two hot dog packages in the drawing?

Oscar Mayer’s Wienermobile vehicle was created in 1936, when Carl Mayer, the nephew of Oscar Mayer, came up with a simple but unforgettable advertising idea: put a giant hot dog on wheels and drive it through the streets of Chicago.

The WORLD CUP® is back in the USA for the first time since 1994. FIFA has put together a fun trademark portfolio full of traditional and unique non-traditional trademark registrations. Let’s take a look at World Cup history and trademarks!

Congratulations to Axon Enterprise for its recent successful trademark registration of the color yellow as applied to its TASER® conducted electrical weapons (CEWs). Axon calls this shade of yellow AXON YELLOW® (the phrase itself is also a registered trademark) and has used the color on its CEWs, training materials, marketing campaigns, and brand initiatives for over 30 years.

Did you know that “Madison Square Garden” has been built, demolished, moved, and rebuilt across four different venues in three different locations? In fact, the current Madison Square Garden venue isn’t even at Madison Square.