Bass Brewery was founded in 1777 by William Bass in Burton upon Trent, England. As the Bass brewery expanded, it began using a simple triangle to identify its pale ale. The rest is trademark history!

The Bavarian Brewers’ Association, known in Germany as the Bayerischer Brauerbund e.V., was founded in Munich in 1880. The Genuine Bavarian Beer Logo is a certification mark, certifying that the beer satisfies standards connected to its geographic origin and production.