PENNINGTON® is one of the best-known brands lining store shelves during overseeding season, and as you load a bag into your cart or car this weekend, you may notice a striking statement printed on the back: “The color green as applied to grass seed is a registered trademark.”

Congratulations to Axon Enterprise for its recent successful trademark registration of the color yellow as applied to its TASER® conducted electrical weapons (CEWs). Axon calls this shade of yellow AXON YELLOW® (the phrase itself is also a registered trademark) and has used the color on its CEWs, training materials, marketing campaigns, and brand initiatives for over 30 years.